New FB Workplace, Snap Sounds, IG Live Stream…Phew.

It’s that time of the week! 

Upreports is back with the latest technology news, growth updates, startup reports, and marketing trends to help you win the digital turf.

Let’s quickly go through the biggest technology and marketing news of the past 2 weeks and learn what all happened in the past week:

Facebook’s Workplace brings new features 

Workplace by Facebook has brought new features for better accessibility. As part of its latest updates, it introduces ‘Dark Mode’ that changes the background from white to black. In addition to that, the platform also plans to introduce improved focus management, easier keyboard navigation, and support for screen readers.

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Snapchat now lets users add music

Snapchat is rolling out a new feature named “Sounds”  and it will allow users to add music in their content. This update is only available for iOS users for the time being.  Sounds will allow users to add licensed music to their snaps. Snapchat is the latest social media app to allow users to add music in their snaps. Facebook, Instagram, and Tiktok allow users to add music already. 

Source: Snapchat Sounds

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Google start showing shopping deals 

Google is now helping sellers maximize the exposure of their deals by highlighting them in search results. Google’s effort will help retailers to boost their visibility while ensuring the best deals to the customers. In short, Google is making it easier for retailers to attract new customers and uncover meaningful insights. 

Google will highlight promoted products on following surfaces:

  • Ads in google shopping
  • Free listing in Google shopping
  • Google images (mobile only)
  • Local inventory ads in search results  

Shoppers won’t have to look too hard for deals from now onwards!

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Instagram extends live stream time limit

Instagram is rolling out new features to improve user experience. Instagram is extending the time limit of live stream to four hours. Previous time limit for Instagram live streams was one hour. Earlier, The live stream ends after one hour and the user has to go live again if they want to go live for more time. Now, Instagram will also give users the option to archive their live streams for upto 30 days. 

Source: Instagram update

Pinterest come out with new features

A lot of social media platforms have introduced business features for merchants over the past few weeks. This week, Pinterest introduced 5 new updates. These updates will make it easy for business owners to guide their buyers towards buying. 

Following are the areas where merchants could experience improvements: 

  • Merchant storefront profile & discovery
  • Product tagging
  • Product catalogs
  • Automatic bidding in ad campaigns
  • Conversion analytics 

All of the above ecommerce tools are available to retailers on Pinterest. Update your application from Google Playstore or iOS App Store if you haven’t received it yet! 

That’s it! These are the most popular stories on tech, social, and growth from the ongoing week.

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