Marketing for Jewelry Businesses – Meaning, Benefits, & DIY Tips

Online jewelry market is expected to hit $19.88 billion by 2024 and $38.23 billion is the value of the fashion jewelry market in 2021. Approximately 81% of buyers avoid going to jewelry stores due to health concerns. 

Majority of jewelry stores are taking advantage of marketing to reach more potential customers for more sales but still, some jewelry business owners avoid investing in it. That’s why we decided to create this post to share everything about marketing for jewelry businesses.

In this blog, Upreports will share the meaning, benefits, and tips of marketing for jewelry stores. 

Let’s understand the meaning of digital marketing first! 

What is digital marketing? 

Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For jewelry stores, it is the process of developing marketing and communication strategies to contact new customers.

Unlike traditional marketing, online marketing for jewelry businesses develops an open life of communication between stores and ornament lovers. It allows them to showcase their new designs and variety.

Marketing for jewelry store

Benefits of online marketing for jewelry businesses

Below benefits are helping jewelry store owners to learn why it makes sense to invest in online marketing:

Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. It is hard to get online sales without a good reputation in the market. The majority of customers check online reviews before making an online purchase from a jewelry website.

Online marketing is a cost-effective way to represent your new gold, silver, and artificial jewelry designs in front of a local and nearby audience.

Strong relations: When a lot of people were struggling to fight against COVID-19, online marketing played a big role for jewelry stores to reach potential customers who are looking to buy ornaments from a smartphone or computer screen.

Digital marketing helped jewelry businesses rise to the occasion and work in order to keep their customers well-informed and flatten the COVID-19 curve.

Learn how much digital marketing costs to invest smarter

Knowledge sharing: Creating helpful fashion blogs and guides is the easiest way to prove your expertise in the jewelry market. Online marketing helps consistently cook up helpful blogs and lets jewelry businesses feature and promote their new articles.

Knowledge sharing also leads to brand building and the same helps jewelry stores grow in the fashion world.

Cost-effective: Online marketing is loved by hundreds of thousands of jewelry businesses due to its affordability. Of course, some jewelry store owners hesitate before investing in online marketing since they assume it is pricey. 

While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too! 

Marketing for jewelry store

Email us at  to get in touch with top online marketing experts.

Above are the major benefits of digital marketing for jewelry stores. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to help jewelry businesses market on their own.

Best marketing ideas for jewelry stores

The following marketing ideas will help jewelry businesses specifically target new and existing customers.

Work on social media: The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate jewelry messaging. Also, use these channels to talk about the latest designs and advisories. 

Get a website: A jewelry store website is one of the single most important digital growth assets it has. It will represent your jewelry business online and help people learn why you are the best in the industry. 

Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a jewelry lover enters your website. Let them know who you are and what you do to make the maximum impact.

Marketing for jewelry store

Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your jewelry designs, fresh arrivals, and the latest trends. 

If you are low on budget, you can also take help from your team members who are good at taking pictures.

Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that jewelry lovers will visit your website using their smartphones. 

Top online marketing experts recommend making your online jewelry store mobile-friendly.

List on Google My Business: Marketing your business in the local market without GMB (Google My Business) is foolish. Create your jewelry store profile on GMB (it’s free!) and start publishing updates to create fashion awareness. 

Add contact details, address, and photos to rank higher on Google My Business.

Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach potential customers who need help. Share your know-how by writing about the gold, silver, and artificial designs to market your jewelry store.

Learn how much content creation costs across the globe. 

Ask for reviews: Request your happy customers to share their experiences by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as they can further ruffle your future customers. Keep it positive and handle every concern with understanding.

Digital marketing for jewelry business: get help

Digital marketing for jewelry stores is an ever-changing world but has endless possibilities for owners to reach potential customers. The above post will help you learn about the meaning, benefits, and DIY tips to market your jewelry store on your own.

Get in touch with our team of marketing experts to request a free consultation for your jewelry business. Have queries to ask? Send us an email at to get a quick reply from our team. 

Learn about our most popular digital marketing services: 

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