Whatsapp Payments in India, New Google Signals, & More From Past Week

The past week was buzzing, and as always, we are here for your weekly dose of hottest news in the field of technology, social media, SEO, and growth! 

Let’s quickly go through the biggest stories of the past 2 weeks and learn what all happened in the digital world:

Millions Switch to Parler after presidential elections

Parler- a free speech social network platform like Twitter which let users post 1000-character updates – got million+ sign ups just after the presidential elections. A lot of the social media users which are migrating to Parler have expressed concern over Facebook and Twitter making too many judgment calls and suppressing their right of free speech.

Page Experience officially joins Google search ranking

Google has announced that page experience is going to be counted as a major ranking factor from May 2021. The ‘page experience’ signal combines Core Web Vitals with the following signals:

  • Safe-browsing
  • HTTPS-security
  • Intrusive interstitial guidelines
  • Mobile-friendliness

This update will help give ranking mileage to websites delivering good experiences and ensure that users can find the information they’re looking for with ease.

Source :- Google

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Whatsapp payments goes live in India

Facebook has started rolling out its Whatsapp payment service in India after receiving approval from the local regulatory bodies. Whatsapp will use India’s national payment infrastructure, basically known as UPI to make the transactions happen. 

Zuckerberg said, “Now you are going to be able to easily send money to your friends and family through Whatsapp, just as easily as sending a message.”

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Spotify expands podcast advertising options

Spotify is expanding the podcast advertising options with major acquisition of publishing and advertising platforms. The music streaming company acquired Megaphone to expand advertising options for podcasters. Megaphone is used by approximately 20,000 advertisers and publishers. After the acquisition, the company management said:

“We’re excited to announce Spotify’s acquisition of Megaphone, one of the world’s leading podcast advertising and publishing platforms.

The acquisition of Megaphone represents the next step in Spotify expanding the possibilities of this intimate and screenless medium.”

Twitter releases events calendar for November 

As much as we all want to get done with 2020, there are still some annual events and festivals left before we slide into 2021. For those scratching their head for ideas, Twitter has announced the release of Events calendar. This tool will assist brands with strategic planning and bring content resources for holidays as well. 

With Black Friday and Cyber Monday on its way, it is expected that a lot of companies will come up with something unique! 

Read this source to learn more about this update! 

We are done with our weekly new update!

Team Upreports will be back next week with more juicy bits from the world of technology, startups, and growth. 

To our Indian clients, stakeholders, and well wishers, we wish a very joyous Diwali! 

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