What is a Pillar Page: Everything You Need Know

When it comes to SEO strategy, content is king. And one of the most effective ways to organize your content is by creating pillar pages. Many industries including healthcare, finance, education, marketing, and technology are using these to improve their website’s SEO and user experience.

Yet some people don’t know what pillar pages are and how these could help them. If you are one of them, keep reading!

In this blog, Upreports – the top provider of online marketing services in India – will tell you everything about a pillar page. From meaning to types and benefits to useful tips, we will cover all important aspects.

First, let us understand what exactly a pillar page means!

What are Pillar Pages?

We all know how exactly the main supporting pillars of housework. They provide structural support to a building and hold it up. Pillar pages are just like that! They provide the foundation and organization for a website’s content. Pillar pages serve as a centralized hub that covers a broad topic comprehensively and links out to related subtopics.

Just like house pillars are placed strategically to support different sections of the building, pillar pages are crafted to reinforce the website’s content strategy and facilitate faster access to the information visitors are looking for.

What are Different Types of Pillar Pages?

When it comes to pillar pages, there are two main types that are commonly used:

#1 Content-focused Pillar Page

As the name itself suggests, the content-focused pillar page is a comprehensive piece of content that covers a broad topic and includes various subtopics related to it. Used to provide detailed and in-depth information about the subject matter, it includes different web pages and even multimedia elements such as images, videos, and infographics to enhance user experience.

#2 Product-focused Pillar Page

Product or service-focused pillar pages are designed specifically to provide potential customers with a comprehensive understanding of a particular offering. These pages highlight the benefits and features of the product or service. They may also include reviews, comparisons, pricing, and testimonials.

By educating readers about the value of the offering, product-focused pillar pages help in building trust and credibility with potential customers, ultimately leading to increased conversions and sales.

Learn everything about online reputation management services in India

What are the Benefits of Creating Pillar Pages?

We hope that by now, you have a clear understanding of how useful different types of pillar pages can be. And how amazingly they can cover a broad topic and provide a thorough view of related subtopics. However, did you know there are additional benefits to creating pillar pages?

Here are those advantages:

Improved SEO: SEO experts have to say that it is essential to have a well-organized and comprehensive page dedicated to a specific topic. Well, guess what? Pillar pages serve as a central hub of information on a particular subject. They can help in boosting website visibility and ranking on search engines, enhancing your SEO efforts.

Generate Leads: Generating leads is important for any business looking to boost its sales and revenue. By creating a comprehensive, well-optimized pillar page, you can enhance your website’s search engine visibility for the main topic and related subtopics. This will help in driving more traffic to your site and increase the number of leads you generate.

Improved User Experience: Believe it or not but customers really appreciate finding all the information they need on a particular topic in one convenient location. Pillar pages make it easy for entrepreneurs to provide them with a comprehensive and organized source of information on a particular topic on their sites.

They let users easily navigate your website by providing a clear information hierarchy and guiding them to related content. Pillar pages also help businesses improve load times and reduce bounce rates by consolidating related content to a single web page.

Put simply, they can help you build strong relationships with customers.

More Backlinks: Another known benefit of adding pillar pages to your website is that these can help in building more backlinks. How? They provide comprehensive, authoritative, and high-quality content that other websites are more likely to link to. This can help you improve your overall backlink profile while increasing your site’s authority and visibility.

Better website structure: Pillar pages can improve the website structure by enhancing the user experience, improving internal linking, boosting SEO, and increasing backlinks. In other words, they can help website owners better organize their content, improve the site’s visibility, and provide a better user experience.

Social media marketing services in India for businesses

What Tips to Consider While Creating a Pillar Page?

We know some of our readers are thinking, “Alright, creating pillar pages sound like an easy peasy lemon squeezy task to me.” We want to let them know that building them is really challenging.

Just like the construction of house pillars involves careful planning, measuring, and craftsmanship, creating successful pillar pages also involves researching, organizing, and optimizing high-quality content.

Here are some tips and ideas that one should consider while producing pillar pages for their website:

Choose Right Topic: Always consider your target audience and industry while planning or selecting a topic for your pillar page. Focus on a single topic at a time. This will allow you to give it your full attention and effort while creating the pillar page for your website.

Conduct topic research: Once you have selected your topic, the next step is to conduct thorough research and gather as much information as possible for your pillar page. Make sure to utilize different sources to check if the gathered information is detailed and accurate.

Organize your content: Christina Scalise once said, “Organization isn’t about perfection. It’s about efficiency, reducing stress and clutter, saving time and money, and improving your overall quality of life.” We agree with her.

A well-organized pillar page can make it easier for users to navigate and find the information they are looking for. Divide your content into clear and concise sections with headings and subheadings. Also, make sure to include comprehensive and detailed information about the topic you’ve chosen.

Creation & optimization: Done organizing your content into sections? Good because now it’s time to create and optimize your pillar page. Add targeted keywords to your content to improve its relevance and visibility. Also, include internal links to other relevant content on your website.

This will not only help you improve your overall user experience but also help search engines understand the context of your pillar page.

Visual content: To further enhance the user experience and increase engagement, incorporate visual content into your pillar page. Adding high-quality images, videos, and other multimedia elements can help you break up the text and make the page more visually appealing.

Market your pillar page: Once your pillar page is live, start marketing it to help it reach your target audience. Invest in different marketing channels such as social media, email campaigns, and paid advertising to promote your pillar page and boost website traffic.

Creating Pillar Pages: Final Words

Above is everything important about creating pillar pages for your website. We hope now you understand how crucial is this step for improving the SEO of your website and attracting more traffic. It allows you to create a cohesive structure and link relevant content together.

In case nothing makes sense, make sure to reach the best digital marketing agency in India. Upreports has a team of marketing professionals that can provide guidance to businesses struggling to make sense of their online presence.

From SEO to PPC and social media to content marketing, we have the expertise to help businesses achieve their online goals and succeed in the digital world.

Got any queries to ask? Drop them in the comments or email us at hello@upreports.com. Our SEO experts will be more than happy to answer them for you!