According to a report, the sales of the food industry in the US are expected to jump 10.2% in 2021 aggregated to $548. 3 billion. During COVID-19 also, the majority of the food and beverage sector moved online.
This is one of the reasons why the restaurant industry acknowledged the potential of online marketing and increased its social media, SEO, and other digital marketing budgets.
While thousands of restaurants across the globe are trying to take advantage of online marketing, still a lot of them don’t know how to market their restaurant online. In this post, Upreports will share everything about online marketing for restaurants. From its benefits to effective restaurant marketing strategies, we will cover all important aspects.
Let’s understand the benefits of online marketing first!
Benefits of online marketing for restaurants:
Below benefits are encouraging restaurant owners to learn why it makes sense to invest in online marketing!
One of the major benefits of online marketing is a strong buildup of local reputation. The US has more than 660,755 registered restaurants. Hence, without a strong local reputation, it’s hard to get leads.
Online marketing is the most effective way to represent your restaurant in front of a local and nearby audience.
When a lot of people were stuck at home during the COVID-19 crisis, online marketing played a big role in restaurants to reach customers seeking food items including pizzas, burgers, shakes, etc.
Digital marketing helped restaurants to showcase their expertise to the customers while obeying all the COVID-19 guidelines.
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Creating helpful recipes is the easiest way to prove your restaurant’s expertise to potential customers. Online marketing helps consistently cook up helpful blogs, DIY guides, and lets restaurants feature and promote their hospitality services and capabilities.
Knowledge sharing also leads to brand building and the same help restaurant growth in the hospitality world.
Online marketing is loved by hundreds of thousands of restaurants due to its affordability. Of course, some restaurants hesitate before investing in online marketing since they assume it is pricey.
While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Above are the major benefits of digital marketing for restaurants. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to market your restaurant on your own.
Best online marketing tips for restaurants
The following online marketing tips will help restaurants specifically target new and existing customers to improve their hospitality and generate growth and revenue:
Create a mobile-friendly website
Having a website that is user-friendly to almost all kinds of devices is extremely important. It is the core of online marketing for the food and beverage industry. If your food industry website is not properly optimized for mobile use, you may leave a lot of money on the table. Hence below are the tips to consider while creating a mobile-friendly restaurant website:
- Make it responsive
- Keep your font size large
- Aim for fast load speed
- Optimize CTA size and location
Invest in SEO
If you run a restaurant in the New York region, it’s important that your website ranks whenever someone in that region searches ‘restaurant in New York’ or ‘restaurant near me.’ This is where SEO comes in.
Implementing a powerful SEO strategy will uplift your restaurant website and business resources (like videos, PDFs, images, etc.) to the top of search engine results. Sadly, search engine algorithms keep changing little by little every day. That’s why it is essential to invest in modern SEO strategies and practices.
Use social media
The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote your hot-selling food items. Also, use these channels to offer discounted pricing during the festival seasons.
Here are some social media marketing tips that are greatly benefiting the hospitality industry:
- Share your top-selling items
- Share customer feedback.
- Share special pricing on food items
Ask for reviews
Online market survey has already proved that about 65% of people read reviews before making a decision online. So getting positive reviews as a medical professional should be at top of your priority list. Trustpilot, Yelp, and Google My Business are the top review publishing sites. Create a free profile on these sites and get reviews about your restaurant from happy patients.
Circulating positive reviews will help you to create positive awareness about your healthcare clinic and will also help you engage more patients.
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Hire a marketing team
Food & Beverage industry marketing is challenging if you want to make an impact through every digital marketing channel. It’s almost impossible for restaurant owners since they have to:
- Attends customers daily
- Offer hospitality to customers
Since online marketing techniques are time-consuming and need dedicated work, top restaurant owners outsource online marketing professionals.
Below are the reasons why Upreports is the first choice of restaurants owners:
- Digital marketing packages starting at $500 per month
- A dedicated team of SEO, social media, and content experts
- Last restaurant marketing strategies and growth support
Email us at email@example.com to discuss your online marketing goals.
Digital marketing for restaurants- get help
The above post has been created to build awareness about the benefits of online marketing for restaurants. We have also shared some online marketing tips and ideas to help restaurants do online marketing by getting into a DIY mode.
Got any queries regarding online marketing pricing? Email them at firstname.lastname@example.org and get a quick reply from our online marketing experts.
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