Latest in Digital Marketing: July 2023 Update

Digital marketing is such a dynamic industry that something new comes up every month (sometimes every week!). In July 2023, numerous intriguing developments came in the fields of SEO, social media, content, and analytics. Surprisingly, many online marketers remain unaware of them. We kept up with the changes though.

In this blog, Upreports – the leading online marketing agency in India– will share the top digital marketing insights, upgrades, and changes of the month so that everyone learns and grows. 

Excited about what’s new in the realm of digital marketing? Let’s start! 

New in Digital Marketing: July 2023

Below are the top digital marketing trends and updates of July 202: 

Search Console Insights 

Google’s upgraded Search Console Insights provides new details about content performance. Still in Beta, this makes it easier for people to discover growing content, top performing links, and profitable search queries. Another step to make webmasters play around with data and communicate the valuable resources quickly. Here’s a screengrab from one of our clients: 

New in digital marketing

Interaction to Next Paint

This one is a little technical. INP is a new Core Web Vitals metric that assesses a page’s overall responsiveness to user interactions by observing the latency of all clicks. It will replace the First Input Delay (FID) in March 2024. The keyword here is ‘deliver better user experience’. Here’s the official explanation to help you understand more clearly. 

New in digital marketing

Google Search Explore Section Gains Ads

Google’s Explore module is now ready for Google Ads and sponsored listings. Google ads may soon allow you to advertise and promote your products and services when users search relevant keywords in Explore. However, this seems to be in the testing phase yet. Here’s the story on this update by Google.

New in digital marketing

Short-form Video Content is Winning

Video Marketing is also one of the top digital marketing trends in 2023 and is likely to be at the top for more years to come. According to Seotribunal, if your website includes a video, it’s 50 times more likely to bring organic search results as compared to plain text. It’s because people find video content more captivating, hence Google brings such sites on the top results. 

The below chart will help demonstrate the importance of video content. 

New in digital marketing

New in Digital Marketing

These are the latest digital marketing updates that every online marketer should be aware of! From the above information, we can say that the future of digital marketing is full of opportunities and great experiences. But for experiencing great results, staying updated is one of the crucial steps to success. 

 For future updates on digital marketing, follow Upreports on Instagram and other social media channels. Have queries to ask related to SEO, content, social media, or digital growth? Drop us an email on 

Upreports uses the latest digital marketing findings to help its clients build a strong brand presence, establish thought leadership, and drive sustainable growth over time. Also, read:

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We are trusted globally for these services: 

Modern SEO services in India

Online reputation management services in India

SEO reseller services in India 

ORM reseller services in India

2 thoughts on “Latest in Digital Marketing: July 2023 Update

  1. I enjoy, cause I found just what I was having a look for.
    You have ended my four day lengthy hunt! God Bless you man. Have a great day.

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