9 Best Practices and Tips for Better SEO Content Writing

When it comes to producing compelling digital content that can rank well on search engines and attract organic traffic to a website, content writing and SEO go hand in hand. Just like a football team needs both skilled players and a strategic game plan to win a game, a website needs quality content and effective SEO tips to succeed in the digital arena.

Without optimizing your written content for SEO, it may end up buried on the last few pages of search results. And we all know traffic on those pages is less than satisfactory. But here’s the plot twist: 

Writing SEO content isn’t a walk in the park especially if you’re a business just starting out with content creation.

Fret not though. This is exactly why we’re here to help! Today, Upreports – a leading digital marketing agency in India – will share a list of useful SEO content writing tips that will help your business website rank higher on search engines and attract more traffic. 

Are you ready to learn about the best SEO content writing practices? Let’s go! 

What are Best SEO Content Writing Tips? 

The following are some best practices for SEO content writing: 

#1 Match Search Intent 

Search intent refers to the reason or purpose behind a user’s search query on search engines. For instance, someone who types “best digital marketing agency for hospital” wants to find out more about online marketing companies for hospitals. Google understands this and shows users articles and PAA (People also asked) section about the same topic.

By matching the search intent of the target audience, you can optimize your written content for SEO and provide the information and value that users are seeking. But hey, you should keep this tip in mind that search intent isn’t a one-size-fits-all concept. 

In fact, there are different types of search intents that users may have when conducting a search on Google. Here are some of them: 

  • Informational: Information search intent means a user is seeking information on a particular topic or question.
  • Navigational: It means that a user is looking for a specific website or web page.
  • Commercial: Commercial search intent refers to when a user is searching with intention of making a purchase or conducting research before buying.
  • Transactional: This type of search intent suggests that a user is ready to convert (say make a purchase or complete a specific action such as signing up for a newsletter).

The content you want to write, the message you want to share, and CTC you want to include should be aligned with the search intent of the keyword you’re hoping to rank for. Considering this SEO content writing tip will lead to higher click-through rates, longer time spend on a web page, and ultimately better rankings on search engine result pages.

seo content writing tips

#2 Think Keywords First 

There’s a well-known saying in the business world that goes, “Make people learn about you before you start selling.” The same rule applies when it comes to content writing. Your writing must be found before it leaves any impact on your target audience. This is why our next SEO content writing tip is to conduct thorough keyword research before starting to write. 

By identifying relevant primary and secondary keywords and incorporating them strategically into your content, you can increase the chances of your content being discovered by your target audience and most importantly, search engines. Because, unlike readers, search engine algorithms can’t recognize the best voice in a piece of writing. 

However, if keywords are there, you have the opportunity to be heard! 

#3 Write on Topics Relevant to Audience 

Putting the audience first is not just about providing value. It is also about building trust and establishing a good relationship with them. When you focus on meeting the needs of your audience, everything else falls into the place. Creating content that is understandable and helpful to users should be the chief aim of SEO writing.  

But first, you need to understand who your target audience is. Begin working on the content writing and SEO aspects of the strategy afterward. Consider the following tips for finding and covering topics relevant to your audience: 

  • Use keyword research tools to discover what topics your audience is searching for
  • Create buyer personas to better understand your target audience and their pain points
  • Analyze your website analytics to identify which topics are driving the most traffic and engagement
  • Monitor social media and industry forums to see what questions and concerns your audience is sharing
  • Conduct surveys or polls to gather direct feedback from your audience on what content they want to see from you

These tips will help you anticipate your audience their problems and create content that offers solutions. 

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#4 Create Well-optimized Title Tag

Okay, let’s talk about newspapers for a moment. When you read the news, what’s the first thing that catches your attention? It’s not the story itself but the headline! Also called titles, they are important for any type of content, be it online or online, as they serve as the first point of contact with your audience. 

Make sure to create catchy and compelling title tags for your content that can grab their attention and entice them to read further. Why? Because bland or uninteresting title tags can make the readers skip over your content altogether. Also, make sure to always include a target keyword in the title tags as they are confirmed ranking factors. 

Don’t believe us? Let’s take an example: 

Imagine you’ve hired a content writer to craft an article on the story of your life and you’ve chosen “life story” as the target keyword. While the writer has created the content, he offers you two different title options to choose from: 

The Story of My Life


From Rags to Riches: The Inspiring Life Story of a Self-Made Millionaire 

We bet that you’d go with the second option here because it’s more unique and captivating and also optimized for SEO. Just make sure to consider search intent while planning title tags. It should communicate to users about what kind of content they will come across if they click. Also, keep them relatively short. Titles may get cut off in mobile search results after about 60 characters. 

#5 Optimize Meta Description 

One of the most vital tips to consider for SEO content writing in 2023. Meta descriptions of digital content are as important as a blurb on the back of a book. Just like a blurb entices readers to pick up and read a book, a well-written meta description entices users to click through to your website from search results. 

Although it is true that meta descriptions don’t directly influence rankings, they can influence whether a user clicks on your page or not. Put simply, they are still a big part of SEO. Here are some best practices that will help you optimize meta descriptions while writing SEO content:  

  • Keep it concise and under 155 characters
  • Include the target keyword in the meta descriptions
  • Use action-oriented language to encourage clicks
  • Ensure that a meta description accurately reflects the content of the web page.
seo content writing tips

#6 Use Headers Strategically 

Headers are another effective way to catch users’ attention and improve website content visibility. In fact, they aid search engines in better understanding the content your web pages cover. Always start by writing a catchy title (as we said earlier) that includes a target keyword for the particular web page. The first header is referred to as H1. 

Utilize appropriate H2, H3, and additional subheadings to categorize and organize your content into distinct sections. Studies have shown that content (be it articles or web pages) that utilize H2 and H3 tags experience better performance with 44% higher traffic, shares, and backlinks. 

So remember to use relevant headers in your written content to make it easy to consume, navigate, and engaging for your audience. 

#7 Add Visual Content 

You might have heard the phrase, “Catch their eye, captivate their mind.” Our next SEO content writing tip is all about it! Visual content has the power to instantly capture attention, evoke emotions, and convey messages in a way that written content couldn’t. 

Use infographics, checklists, templates, and other types of visuals to render benefits to your audience in a remarkable way. If you are also adding videos and images to your written content, make sure to add alt tags to them. 

Keep in mind that the more valuable, engaging, and relevant your visual content is, the more likely it is to attract backlinks. And the more backlinks you get, the more accessible your written content will become to a wider audience. 

#8 Use Internal Links 

Another useful practice for better SEO content writing. Internal linking is an impactful way to improve the SEO performance of your website. By including relevant links to other site pages within your content, you can help search engines get a picture of your website structure and hierarchy. This can ultimately lead to better rankings. 

Moreover, internal links also help to keep visitors on your site for longer. They provide direct access to other relevant blog posts and web pages. However, ensure not to overuse internal links (or irrelevant links) as this is often seen as spammy or manipulative by search engines. Only add links where they add value and context to your content. 

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#9 Avoid Plagiarism 

SEO and content writing experts at Upreports believe that plagiarism is not only about stealing someone else’s work. It is also about stealing their ideas and hard-earned reputation. In the end, you will only harm yourself by undermining your own credibility and integrity. 

How, you ask? Search engines nowadays have become increasingly sophisticated at detecting content plagiarism. Engaging in this practice for content writing can result in severe penalties for your website such as being de-indexed or experiencing a significant drop in SEO rankings. 

What’s even worse, plagiarism may also undermine your site’s trust and credibility among the audience. Always check if the content that you are writing is original and properly cited. Use plagiarism-checking tools to scan it before publishing. Not only these actions will help you improve SEO rankings for your content but also establish your brand as a thought leader. 

seo content writing tips

SEO Content Writing Tips: Final Words 

Above are some best practices to consider for SEO content writing. We understand that it is not easy to manage everything as an entrepreneur since you already have enough on your plate. Besides, writing SEO content is not everyone’s cup of tea. However, by hiring the best content marketing and writing agency, you can create high-quality content that resonates with your target audience and drives traffic to your website. 

At Upreports, we totally understand the importance of SEO content writing in today’s digital landscape. We specialize in crafting content that will engage, inform, and inspire your audience. Our team of experienced writers will work closely with you to understand your brand’s unique voice and create content that aligns with its goals and objectives. 

Got any queries to ask? Send them to hello@upreports.com and have them answered by our content writing and SEO experts! 

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