There are over 27,556 athletic trainers currently employed in the USA with an average age of 39 years old. 50.3% of them are men and 45.0% of them are women. The employment of athletic trainers is projected to grow 16% from 2019 to 2029.
Sports trainers are taking advantage of digital marketing to grow their network. Sadly, the majority of athletic trainers are not taking advantage of online marketing due to a lack of knowledge. That’s why we decided to create this post to share everything about marketing for sports trainers.
In this blog, Upreports will share meaning, benefits, and tips of marketing or sports trainers.
Let’s understand the meaning of digital marketing first!
What is digital marketing?
Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For sports trainers, it is the process of developing marketing and communication strategies to contact new athletes.
Unlike traditional marketing, online marketing for athletic trainers develops an open life of communication between trainers and sports lovers. It allows them to showcase their talent and experience in sports.
Benefits of online marketing for sports trainers
Below benefits are helping athletic trainers to learn why it makes sense to invest in online marketing:
Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. The majority of athletic trainers are located in NY, New York, and CA, Los Angeles. Without a strong reputation, it is hard to get leads.
Online marketing is a cost-effective way to represent your coaching experience and skills in front of a local and nearby audience.
Strong relations: When a lot of people were struggling to fight against the COVID-19, online marketing played a big role for athletic trainers to reach sports lovers who are looking for a trainer from a smartphone or computer screen.
Digital marketing helped athletic trainers rise to the occasion and work in order to keep their students well informed and flatten the COVID-19 curve.
Learn how much digital marketing costs to invest smarter
Knowledge sharing: Creating helpful sports resources and guides is the easiest way to prove your expertise to sports lovers. Online marketing helps consistently cook up helpful blogs, DIY guides, and lets sports trainers feature and promote their talent.
Knowledge sharing also leads to brand building and the same help athletic trainers grow in the sports world.
Cost-effective: Online marketing is loved by hundreds of thousands of sports trainers due to its affordability. Of course, some athletic trainers hesitate before investing in online marketing since they assume it is pricey.
While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Email at hello@upreports.com to get in touch with top online marketing experts.
Above are the major benefits of digital marketing for sports trainers. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to help athletic trainers market on your own.
Best marketing ideas for athletic trainers
The following marketing ideas will help sports trainers specifically target new and existing sports lovers to train them.
Work on social media: The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate sports messaging. Also, use these channels to talk about the latest issues, share guidelines, and advisories.
Get a website: An athletic trainer’s website is one of the single most important digital sports marketing assets it has. It will represent your sports teaching institute online and help people learn why you are the best in the industry.
Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a sports lover enters your website. Let them know who you are and what you do to make the maximum impact.
Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your coaching center, students, property, and events.
If you are low on budget, you can also take help from your team members who are good at taking pictures.
Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that people who are in sports will visit your website using their smartphones.
Top online marketing experts recommend making your sports training website mobile-friendly.
List on Google My Business: Marketing your business in the local market without GMB (Google My Business) is foolish. Create your athletic training profile on GMB (it’s free!) and start publishing updates to create sports awareness.
Add contact details, address, and photos to rank higher on Google My Business.
Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach sports lovers who need help. Share your know-how by writing about the ongoing sports tournaments, your staff, sports industry news, and trends. Create infographics, videos, and images to market your sports training as well.
Learn how much content creation costs across the globe.
Ask for reviews: Request your happy athletes to share their experience by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as it can further ruffle your students. Keep it positive and handle every concern with understanding.
Digital marketing for sports trainers: get help
Digital marketing for athletic trainers is an ever-changing world but has endless possibilities for sports trainers to reach the audience they need, grow their base, teach sports lovers, feature top players, and increase their practice.
Get in touch with our team of marketing experts to request a free consultation for your athletic training center. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team.
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