There are over 91,000 motels and hotels in the US and they generate over $194 billion a year according to IBISWorld. Approximately 52,000 of them are hotels with an average of $120.01 room rates.
Digital marketing is a reliable tool that helps hotels generate more traffic and leads in the highly competitive hotel industry and in some of the smallest service areas. Sadly, a lot of hotel owners are unaware of its benefits and the best marketing strategies. We have decided to help them out!
In this blog, Upreports – the leading digital marketing agency in India – will tell hotel and motel owners about the advantages of online marketing. We will also share strategies to generate more traffic and leads on a consistent basis.
Let’s discuss the benefits of digital marketing for hotels first!
Benefits of online marketing for hotels
The following benefits will tell you why it makes sense for hotels and motels to invest in digital marketing in 2021:
Builds brand awareness and credibility
There are over 4 million hotel rooms worldwide in the hotel market and over 173 million people are employed in the hotel and motel industry. A strong brand stands out in the mind of clients. Digital marketing will allow you to build brand awareness and credibility by sharing crucial information about your rooms, hygiene, services, and help you engage directly with clients. It can help you build a sense of trust and reflect your professionalism and passion.
Shows expertise
Showcasing expertise is the mantra to attract potential clients for every business, be it a hotel or a catering business. Digital marketing provides them with valuable information about your hotel or motel that answers important questions or provides valuable advice. It shows your expertise and helps you build trust with clients.
Is cost-effective
Online marketing is loved by hundreds of thousands of hotels and motels due to its affordability. Some hotel owners hesitate before investing in it as they assume it is pricey. But that’s not true. Digital marketing is much cheaper than traditional advertising approaches. It helps you get better results with a smaller investment, lets you modify any campaign at any time, and customizes the message for your ideal audience.
While there are a few expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Contact us today to get in touch with our top online marketing experts.
Online marketing for hotels: strategic tips
Now that you have an idea of why it is best to invest money in online marketing, let’s dive into this awesome ‘digital marketing for hotels’ guide to help you make the most of social media, SEO, content, advertising, and more!
Create a mobile-friendly website
If your hotel’s website is not properly optimized for mobile use, you may leave a lot of money on the table. Hence below are the tips to consider while creating a mobile-friendly website for your hotel or motel:
- Make it responsive
- Keep your font size large
- Aim for fast load speed
- Optimize CTA size and location
Invest in SEO
If you run a hotel in Los Angeles, it’s important that your website ranks whenever someone in that state searches ‘hotels in Los Angeles, ‘best hotels in Los Angeles, and ‘hotels near me.’ This is where SEO comes in.
Implementing a powerful SEO strategy will uplift your hotel’s website and business resources (like videos, PDFs, images, etc.) on the top of search engine results. Sad to say, search engine algorithms keep on changing little by little every day. That’s why it is essential to invest in modern SEO strategies and practices.
To win SEO in real estate, you need to master:
- On-page SEO
- Off-page SEO
Learn how much SEO services cost across the globe
Create great content
In the hotel market, content helps build credibility, grow reputation, and connect with potential clients. While content is of various types, here’s what matters the most to hotels and motels:
- Video content
- Testimonials
- Room service
- Blog posts
- packages
Concentrate on producing content that answers questions like ‘why should I visit your hotel’ and ‘what type of services you provide’ including the ‘local’ element in your content, helping the local clients find the most relevant answers.
Since creating quality content consistently is tough, top hotels hire content creation services. This greatly reduces the digital marketing workload, allowing you to spend more time with your customers.
Get listed on business directories
Ebooking.com, Hotwire, and Trivago are widely used by businesses and individuals to discover hotels in the USA. Therefore, it’s important that you make your presence felt on such platforms.
Register on the most popular hotel and motel discovery platform in your region and list your best services on it. Pay special attention to:
- Service description
- Testimonials
- Business timings
- Contact and address
Make sure your hotel listings are optimized correctly so that they rank on the internal search of listing websites as well!
Hire an online marketing team
Hotels marketing is challenging if you want to make an impact through every digital marketing channel. It’s almost impossible for hotel owners since they have to:
- Support existing clients
- Maintain hygiene
- Support staff members
- Following up leads
- Focus on growth
Since online marketing techniques are time-consuming and need dedicated work, top hotels outsource online marketing to professionals.
Below are the reasons why Upreports is the first choice of hotels and motels:
- Digital marketing packages starting at $500 per month
- Dedicated team of SEO, social media, and content experts
- Latest hotel marketing strategies and growth support
Marketing for your hotels: Start now
Above are the beginner insights to get started with digital marketing for your hotel. If you also run a motel or hotel but lack an online presence, use these online marketing tips to dominate search, social media, and other lead channels.
Got queries regarding online marketing for hotels? Email us at hello@upreports.com and get a quick reply from our digital marketing experts.
Learn more about our services:
Social media services in India
Reputation management services in India
