Marketing for Real Estate Agents and Agencies: Social Media, SEO, & More

According to the National Association of Realtors (NAR), the real estate market registered a 5.2% increase in the sales of residential properties in early 2020. During COVID-19, the majority of the real estate research and interactions moved online. 

This is one of the reasons why seasoned real estate agencies have acknowledged the potential of online marketing and have increased their social media, SEO, and other digital marketing budgets.  

Still, a lot of real estate agents hesitate to invest in online marketing. In this blog, Upreports will explain why online marketing is crucial for real estate agents and realtor agencies to widen exposure and attract more property leads.

Marketing for real estate agents: Strategic tips 

Let’s dive into this awesome ‘digital marketing for real estate agents guide to help you make the most of social media, SEO, content, advertising, and more!

Create a mobile-friendly website

If your real estate website is not properly optimized for mobile use, you may leave a lot of money on the table. Hence below are the tips to consider while creating a mobile-friendly website for your real estate agency:

  • Make it responsive 
  • Keep your font size large
  • Aim for fast load speed
  • Optimize CTA size and location
Marketing for real estate

Invest in SEO

If you are a real estate agent active in the NYC region, it’s important that your website ranks whenever someone in that region searches ‘apartments in NYC’, ‘residential property in NYC’, and ‘real estate agent near me.’ This is where SEO comes in. 

Implementing a powerful SEO strategy will uplift your realtor website and business resources (like videos, PDFs, images, etc.) to the top of search engine results. Sadly, the search engine algorithms keep changing little by little every day. That’s why it is essential to invest in modern SEO strategies and practices.  

To win SEO in real estate, you need to master: 

  • On-page SEO
  • Off-page SEO

Learn how much SEO services cost across the globe 

Create great content

In the real estate industry, content helps build credibility, grow reputation, and connect with potential property buyers. While content is of various types, here’s what matters the most to real estate agents and property firms:

  • Video content 
  • Property buying guides 
  • Property images 
  • Property listings 

Concentrate on producing content that answers questions like ‘how to get a property loan quickly’ and ‘best places to live near me.’ Including the ‘local’ element in your content, helps the buyers find the most relevant answers. 

Since creating quality content consistently is tough, top realtor firms hire go content creation services. This greatly reduces the digital marketing workload, allowing you to spend more time with home buyers and properties.

Marketing for real estate agents

Use social media

Social media is a goldmine for real estate businesses. According to a study by the National Association of Realtors (NAR), 77% of real estate agents use social media and 47% of them say that social media has given the highest quality of business leads. 

Here are some social media marketing tips that are greatly benefiting real estate agents:

  • Use of high-quality property photos to generate leads 
  • Client stories and video testimonials to build trust 
  • Property advice, renovation ideas, and helpful content for engagement 
  • Publishing new properties for sale on a regular basis.

Since the real estate pages on social media gain authority over time, they also start appearing on the top pages of Google. Upreports recommends setting up business pages on Facebook, LinkedIn, Pinterest, and Instagram. 

Check out this social media case study to discover SM tips and hacks

Get listed on business directories

Zillow, PropertyShark, and Realtor are widely used by families and investors to discover unique properties. Therefore, it’s important that you make your presence felt on such platforms. 

Register on the most popular property discovery platform in your region and list your best properties on it. Pay special attention to:

  • Property Description
  • Property images
  • Technical specifications 
  • Locality 
  • Amenities 

Make sure your real estate listings are optimized correctly so that they rank on the internal search of listing websites as well! 

Hire a marketing team

Real estate marketing is challenging if you want to make an impact through every digital marketing channel. It’s almost impossible for real estate agents since they have to: 

  • Support existing clients
  • Following up leads 
  • Onboard new properties 
  • Focus on growth 
digital marketing for real estate in India

Since online marketing techniques are time-consuming and need dedicated work, top real estate firms outsource online marketing to professionals. 

Below are the reasons why Upreports is the first choice of property firms and real estate agents:

  • Digital marketing packages starting at $500 per month
  • Dedicated team of SEO, social media, and content experts
  • Last real estate marketing strategies and growth support

Email us at to discuss your online marketing goals. 

Marketing for real estate: Start now

Above are the beginner insights to get started with digital marketing for your property firm or real estate business. 

If you also run a real estate agency but lack an online presence, use these online marketing tips to dominate search, social media, and other lead channels. 

Got queries regarding online marketing for real estate agents? Email us at and get a quick reply from our online marketing experts.

Check out these links to learn more about our organization and services:

Content creation price list updated for 2021

Learn about social media marketing services in India

Learn about brand building services in India

Learn about SEO services in India 

Learn about content creation services in India 

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