In USA alone, there are 32,000+ private schools, and majority of them are using digital marketing to grow their influence, reputation, and student recruitment numbers. Sadly, a lot of private schools across the globe aren’t aware of digital marketing perks and are still relying heavily on old-school marketing practices (read billboards, newspapers, and direct mail). That’s a major drawback if you are planning to expand your student base.
In this blog, Upreports – the leading digital marketing agency in India – will tell you about the benefits of digital marketing for private schools. Also, we will share a range of online marketing tips and ideas for schools to increase enrollment.
Let’s start with the benefits of digital marketing for independent schools first!
Benefits of online marketing for private schools
The advantages of investing in online marketing are many but below are the major ones for independent schools:
- Local reputation: One of the major benefits of digital marketing is a strong buildup of local reputation. Online marketing is a cost-effective way to represent your school in front of local and state-level audiences.

- Strong relations: When there were restrictions on movement due to COVID, online marketing played a big role in helping private schools as well as institutions reach new students and build stronger relationships.
- Quick impact: Digital marketing is the best medium to communicate and interact with your targeted audience in a short span of time. During COVID restrictions, a lot of independent schools invest in online marketing strategies to reach parents.
- Cost-effective: Online marketing is loved by thousands of private school owners due to its affordability. Some private schools do hesitate before investing in online marketing since they assume it is pricey but that’s not the case! While there are expensive marketing agencies out there, some agencies offer digital marketing packages for as small as $599 per month only.
Email us at hello@upreports.com to get in touch with top online marketing experts for independent schools.
Above are the major benefits of digital marketing for schools. Now that you have an idea of why it is best to go for online marketing, let’s learn some easy tips to market your school on your own.
Digital marketing tips for independent schools
Kickstarting online marketing efforts for schools is not as challenging as it seems. Here are some tips and ideas in case you wish to market your private school on your own:
Get a website for your school
A website will represent your education brand online and help potential students, parents learn why you are the best in the region. Get a nice logo, add the necessary information, upload school-teacher images, and write some content for maximum impact. Make sure it is responsive and loads ultra-fast.

Use high-quality images
Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff, school, students, and events. If you are low on budget, you can also take help from your colleague or family member who is good at taking pictures.
Work on social media
Both students as well as parents spend time on social media Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to talk about your school, infrastructure, and curriculum. Also, share event photos since they are an integral part of learning and building a strong cultural belief.
List on Google My Business
Marketing your independent school in the local region without GMB (Google My Business) is like ordering a pizza without the crust. Create your school business profile on GMB (it’s free!) and start publishing updates to create awareness. Add contact details, school address, and photos to rank higher on Google My Business.
Start with a school newsletter
Email newsletters are low-cost, promotional, and communication tools. You can take a basic approach and send a weekly or monthly email newsletter to existing parents. That’s simple. You could also use your website and other assets to build a newsletter database, use segmentation to deliver customized and more tailored messages.
Produce videos
Is producing school videos relevant? The answer is YES. Videos are one of the most powerful online marketing tools because people connect better with visuals and it is far more engaging. Make high-quality videos about your school USPs. Upload videos to YouTube, Vimeo, Instagram, Facebook, and LinkedIn pages.
Create content
In the world of online marketing, content is king. Publish 6 to 10 blogs every month to reach your target audience. Share your expertise by writing about how traditions have evolved on your campus, what events your school is known for, how students feel after joining your school, and what parents like about your school. Create infographics and PPTs to market your business as well. Learn how much content creation costs across the globe.
Ask for reviews
Request happy parents to share their experience by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as it can further ruffle your audience. Keep it positive and handle every concern with understanding.

Track other independent schools
No one has it all figured out. Keep an eye on your competitor’s online marketing strategy to learn online marketing strategies and tactics. Upgrade your school marketing strategy from time to time to improve results. Check their social media and website regularly to understand how they are getting traffic and admitting students.
Get digital marketing help for your school
The above post has been created to build awareness about the benefits of digital marketing for private schools. We have also shared some online marketing tips and ideas to help independent education schools that are on a small budget and want to go into a DIY mode.
Want to get results faster? Get in touch with our team of digital marketing experts to request a free consultation for your private school marketing. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team.
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