Marketing for Yoga Schools and Studios in 2021

Every year Americans spend over $16 billion on yoga classes, accessories, equipment, and clothing. It is expected to increase consistently in the upcoming years. There are over 90,400 Registered Yoga Teachers and 6,200 Registered yoga schools in America. These numbers are enough to understand why it makes sense to invest in marketing for yoga academies.

While thousands of yoga schools across the globe are trying to take advantage of online marketing, still a lot of them don’t know how to market their yoga studio online to make them profitable businesses. That’s why Upreports decided to create this post to share online marketing tips to make your yoga school a success.

Read on to discover detailed information on the critical aspects of online marketing for yoga studios. 

Marketing for yoga schools and studios

Below are the top online marketing tips that are helping the yoga industry to attract yoga lovers.

marketing for yoga schools

Create a mobile-friendly website

It is the core asset of online marketing in the yoga industry. If your yoga website is not properly optimized for mobile use, you may leave a lot of money on the table. Hence below are the tips to consider while creating a mobile-friendly website for your yoga studio:

  • Make it responsive 
  • Keep your font size large
  • Aim for fast load speed
  • Optimize CTA size and location

Invest in SEO

If you run a yoga studio in the Toronto region, it’s important that your website ranks whenever someone in that region searches ‘yoga studio in Toronto, ‘yoga instructor in Toronto’, and ‘yoga studio near me.’ This is where marketing comes in. 

Implementing a powerful marketing strategy will uplift your yoga website and business resources (like videos, PDFs, images, etc.) on the top of search engine results. Sad to say, the search engine algorithms keep on changing little by little every day. That’s why it is essential to invest in modern SEO strategies and practices.  

To win SEO in the yoga industry, you need to master: 

  • On-page SEO
  • Off-page SEO
marketing for yoga schools

Use social media

The yoga industry is one of the most affected fitness industries due to the COVID-19 crisis. Millions of your Yoga schools have started offering online classes to keep their business profitable. Since IG and Facebook are the two most active social media platforms, a lot of yoga academies are marketing their online retreat programs on these two social media platforms.

Here are some social media marketing tips that are greatly benefiting the yoga teachers:

  • Share informational video related to yoga 
  • Offer discounted pricing online yoga programs.
  • Client stories and video testimonials to build trust 

Get listed on business directories

Yogafinder, Wellness, and Yoganearby are the top business directories widely used by yoga aspirants to discover the top yoga schools and studios across the globe. Therefore, you must make your presence on such platforms. 

Register on the most popular yoga school discovery platform in your region and list your best properties on it. Pay special attention to:

  • Yoga school description
  • Expertise
  • Locality 
  • Pricing 
  • Contact details

Make sure your yoga school listings are optimized correctly so that they rank on an internal search of listing websites as well! 

marketing for yoga schools

Create Youtube content

Being one of the top sites for sharing classes with online communities, it makes perfect sense to add this to your online business marketing strategy.  Yoga teachers also offer free online yoga classes as a way to build an online following. 

Don’t forget to track your competitor’s YouTube channel and create content on which they are getting the most engagement. You can also create informative videos explaining the benefits of yoga or tips for yoga beginners to get the most out of this online platform. Make sure you circulate your videos on your social media handle to maximize views.

Ask for reviews

Online market survey has already proved that about 65% of the people read reviews before making a decision online. Trustpilot, Yelp, and GMB (Google My Business) are the top review publishing sites. Create a profile on these sites(it’s free) and get reviews for your yoga academy from happy customers. 

Circulating positive reviews will help you to attract new potential customers and will also generate more leads to your yoga school. According to Upreports, it is one of the easiest ways to motivate others to visit your yoga school.

Learn how much digital marketing costs to invest smarter

Get blogging

Creating a helpful yoga guide is the easiest way to show expertise and attract more potential clients. Since you belong to a yoga background it will not be difficult for you to create a blog related to yoga. But you need to create informational blogs, guides, and media to impress your existing and future clients. 

Blogging also improves the ranking of the website if done in the right manner. Start by creating blogs describing different styles and how to perform to help your online audience.  

Submitting your blogging work to other yoga websites (guest post sites) will also increase the visibility of your website. From the SEO point of view, it is the most crucial step. 

Hire a marketing team

Yoga marketing is challenging and if you want to make an impact through every digital marketing channel. It’s almost impossible for yoga schools since they have to: 

  • Support existing yoga aspirants
  • Offer yoga classes daily  
  • Focus on growth 

Since online marketing techniques are time-consuming and need dedicated work, top yoga schools outsource online marketing to professionals. 

marketing for yoga schools

Below are the reasons why Upreports is the first choice of yoga schools and instructors:

  • Digital marketing packages starting at $500 per month
  • A dedicated team of SEO, social media, and content experts
  • Last yoga school marketing strategies and growth support

Email at to discuss your online marketing goals. 

Online marketing for yoga industry: Get help

In the last 4 years, the number of yoga practitioners and trainers has increased dramatically. If you run a yoga school but lack an online presence, use the above online marketing tips to dominate the online presence and attract more potential customers to your yoga school. 

Check out these links to learn more about our organization and services:

Content creation price list updated for 2021

Learn about social media marketing services in India

Learn about brand building services in India

Learn about SEO services in India 

Learn about content creation services in India 

Still, got queries regarding online marketing pricing? Email us at and get a quick reply from our online marketing experts.

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