“What are the best Instagram marketing tips for business” has become one of the most searched queries among businesses and we can clearly see why. With over 1.21 billion active users, this platform is a paramount tool for audience connection, engagement, and sales. It gives businesses opportunities to be more targeted and fascinate audiences without spending a vast amount of money on paid advertising.
Yet there are many entrepreneurs who fail to get an engaged following and make their businesses a part of the online community a.k.a. future customer base. If you are also a business honing in on the right Instagram marketing tips, you are in the right spot!
In this blog, Upreports will share a list of the best Instagram tips that will help you pep up your marketing strategy. Whether you are entirely new to the platform or simply want to bring your social media strategy up to code, you will find our Instagram tips for business super rewarding.
Are you ready to learn about the best marketing tips for Instagram? Let’s go!
#1 Decide on why you want to use Instagram
Can you construct a building without establishing a foundation? Obviously NO! Similarly, you can’t market your business on Instagram without figuring out the requirements. When using a social media marketing channel, it is essential to define business goals you want to achieve. So before investing your time and money in Instagram marketing, ask yourself these questions:
- Is Instagram a good fit for my business?
- Are my customers even on Instagram?
- How will my Instagram feed fit my business’s personality?
- Do I have enough time for visual content creation?
- Will I get enough engagement to make it worth it?
- Will my content generate leads?
Note down your answers and set your goals based on them. This will give you and your social media marketing team a sense of direction and helps in reaching business goals.
#2 Set up a business account
Before we get started with crucial marketing tips for Instagram, we want you to set up an account. Creating an Instagram account is just like Facebook but with a much easier and straightforward process. Businesses who have already created their accounts can simply skip to the next tip.
And for those who are creating a brand new account, here’s what you need to do:
- Download the Instagram app from Apple’s App Store or Google Play Store.
- Once downloaded, open the app. Tap on create a new account (on iOS) or sign up with an email or phone number (on Android).
- Enter your email or phone number and tap the next button. A new dialog box will appear.
- Create your username and password.
- Fill out your business information in your profile and tap the next button.
Make sure to switch to a business account once your profile goes live on Instagram. For those who don’t know, it will allow you to view analytics, connect your account directly with a Facebook page, run paid advertisements, and make it unchallenging for your potential audience to contact you.
#3 Optimise your profile
Optimising your Instagram profile is as important as enhancing your business website for better SEO. Not only does it help you create a strong social media presence but it also lets you establish brand authority. There are many fields on your Instagram profile that allow you to showcase what your business is about and make it simple for your customers to find it.
First, we have a bio. Your Instagram bio needs to be killer in order to make a great first impression on your potential customers. Create a description of 150 characters that enumerates your brand personality and tell people why they should give a hang to your business account.
Also, consider these Instagram profile optimization tips for your business:
- Write your company name
- Pick a good professional username for business
- Add a clickable URL of your website. Give customers a way to reach you directly from your profile
- Set your business profile category (shopping & retail, business service, restaurant, etc)
- Add contact information (phone number, email, address, etc.)
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#4 Create appealing visual content
As the old maxim goes, “A picture is worth a thousand words.” Of course, the written content is very important for your business marketing program. But the wonders visual content can do are unimaginable and remarkable. Instagram is all about visual assets. If you want your prospective customers to digest and hold on to your brand message, you need to create visually appealing content.
Take a look at your competitors’ business accounts if you are not sure what kind of images can get the most engagement on the social media platform. Here are some visual content ideas that get the most engagement on Instagram:
- Behind-the-scenes videos
- Informative images
- Staff selfies
- Business party images
- Blog post images
- Product or service sneak peeks
- Product arrangements
Use tools like Canva, Vimeo, or Adobe Spark to create visual content for your business profile. Try all the aforementioned ideas and check what gets the most engagement. That way, you will be able to create your Instagram marketing strategy around your audience’s taste.
#5 Write good captions
We know what you guys are thinking, “Weren’t we told to focus more on creating good visual images than written content for Instagram?” Yes, creating fascinating visual images and videos is the most integral part of Instagram marketing but that doesn’t mean you should look down upon text content. Your brand’s voice is just as decisive as its appearance.
So, write good captions for your Instagram posts. Make sure the caption is relevant, catchy, informative, and most importantly, on-brand. Also, consider the following tips for your Instagram business profile:
- Make the most of your first sentence
- Include a call-to-action
- Try melding your brand voice with Instagram’s lightsome tone
- Use emojis
- Keep captions brief
- Write several drafts first
#6 Use post-related hashtags
One of the most important marketing tips for Instagram. Uploading an Instagram post without hashtags is just like buying a $1000 smartphone without a camera. Hashtags add weight to your posts. They are the primary key to boosting your visibility, expanding your audience, and getting more reach.
When you use a hashtag, your post will appear on the page for that hashtag. Just make certain it is:
- Specific to your niche
- Doesn’t encourage follow or like-swapping (think hashtags #like4like or follow4follow)
Although you can add around 30 hashtags to your Instagram posts, don’t use more than 4-5 hashtags per post. Hashtag stuffing can turn your followers off. Also, don’t use repetitive hashtags as users don’t like to see multiple posts for the same tag.
#7 Consistent and cohesive posts
Another important Instagram marketing tip for businesses. Being persistent may lead to the door but consistency is the key that unlocks it. Post frequently and consistently to grow your business page. That way, you can keep your loyal audience engaged with quality business content and keep your brand in the pole position.
Post at least once or twice per day if you can on your Instagram account. Also, make certain to create a cohesive feed. Stick to a specific colour scheme (use a brand style guide if you have one). Use the same filter and editing process for each photo you upload on Instagram.
Best Instagram content strategy for businesses
#8 Make use of Instagram stories and reels
Our list will be considered incomplete without talking about this Instagram tip for businesses. Stories prop up the use of real-time marketing which can help entrepreneurs reach their target audience during the most appropriate occasions. They are also an amazing method to gather data and learn what your followers like (or don’t like).
Ask questions or let your follower ask you questions. Add URLs of your products or services to direct them to your website. Also, create short videos, match them up to music, and share them on your Instagram account. You can showcase your products, give a peek behind the scenes, and educate your potential customers to get a real impact from your Instagram reels.
Instagram tips for business: Final Words
Above are some useful Instagram marketing tips and tricks for businesses. Keep in mind that the results you will get from this platform will completely rely on how much effort you put into your Instagram business account. By following these aforementioned tips, you will be able to milk Instagram for all that it’s worth.
Hire a team of good social media experts if nothing makes sense. As a leading SMM agency in India, Upreports with its newest SM tactics can help your business boost its presence on major social media like Instagram. Our team of social media strategists and content creators will let you make a glorious mark at minimal spending.
Got any queries to ask? Send them to email@example.com and have them answered by our social media experts.
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