Note: All observations made in our shorts series are derived from our personal experiences in digital marketing. It’s possible that whatever we mention may not match with popular SEO wisdom.
“The internet never sleeps and neither should your brand.”
We all know competing with a long-established company in a local market is no child’s play. Without sharp strategies, it’s hard to win against businesses and service providers already established in the local market.
Since Upreports has helped thousands of local business owners compete against established rivals through local SEO, we are here to help you out. Read on and discover the proven strategies to beat the biggest competitors in the local market:
Start with GMB
If you haven’t already set up your Google My Business listing, this is a great place to start boosting your local SEO. Google My Business is considered to be a top influencing factor in terms of local search. While creating your GMB listing, make sure you completely fill your profile and tap local keywords related to your niche.
Google My Business also has the feature to publish short posts. Create them to tell Google that your listing deserves to be on the top spot.
Not sure how SEO works? Check out SEO services in India
Get local with your content
If your website is the sun, your content is the gravity that will pull the visitors. Broader content may appeal to a global audience but if you wish to target a local audience, create local content on specific topics depending on your industry.
Publishing may also range from a blog for your website to content for your social media channel, whatever makes the most sense for your company. Here are 2 unique ways to win local SEO against bigger rivals:
- Make direct comparison pages or blogs: A lot of new businesses competing with a long-established player make comparison blogs, videos, and pages to lure potential customers. These are quite easy to rank. Sometimes, if the rival is impulsive, it will create a post in reply giving you free publicity.
- Create company listicles: This is also something that newbies do. Creating a post like ‘Top ______ Alternatives in CA for Big Savings’ can help put your brand on the customer’s radar. Keep your at the top with contact details. List others without contact info.
Learn about content our content marketing services in India
Tap unique locations
If your business is active across the state, consider creating separate location-based pages. These location-based pages will exist on your website and will rank for unique location-specific searches. This will help optimize your business for multiple locations and will boost local SEO dramatically.
A lot of businesses make the mistake of trying to capture a lot of locations through one page. That hardly works nowadays!
The local SEO blog has been created to educate people on how to make a mark against big competitors in local searches. In case you don’t have the time and expertise to do all the above, consider hiring an experienced team of online marketers.