Every website owner loves website traffic, online sales, and business leads. If you ask anyone how to get the trio, most will say invest in PPC, publish blog posts, invest in social media and other standard stuff you can find in any blog. That’s not what you really need.
Before anything else, business owners who want to grow faster and build a strong brand need to take a step back. What we mean by that? We mean ‘look at the bigger picture’.
To get started on the right note, take care of following 3 points:
Spy on rivals
By spying, we mean keeping an eye on their online activity and finding out what they are most aggressive at. Are they focusing on social media and content marketing? What amount of money are they spending on PPC?
Answering such questions will help you figure out future plans of your competitors. This way, you will be better prepared to zoom ahead of them in terms of online traffic, sales and overall growth.
Reevaluate marketing strategy
If you have been investing in online marketing for quite some time, then, it would be best to measure results and make tweaks. Have you written over 20 blog posts for your company blog? Jump into Google Analytics to see traffic and engagement stats.
If you spent thousands of dollars in paid ads, use data to figure out how much customers it earned you. In short, it’s critical to keep updating your online marketing game to get best results.
Lossing business due to bad reveiws? Reputation Management can help in bringing your business back on track. Read our blog ” Real cost of Reputation management” to get a clear idea on costing
Speak with professionals
If you have done everything in your power and knowledge but traffic & sales are still evading you, then, it is probably time to speak with industry experts. You need someone who has spent many years creating & optimizing websites, generating traffic, and improving sales.
This guy can be a friend or someone you hire for guiding the path. There are also dedicated teams out there that help business owners with this. Don’t forget to confirm expertise and industry experience.
Going through blogs like ‘20 tips of grow your online business’ and ’10 hacks to grow online sales and traffic’ certainly helps but before doing that, think about:
- What have you done to grow your business in recent past?
- What benefits in terms of sales & site traffic were generated?
- What was the cost per acquisition (CPA)?
Team UpReports is committed to the goal of helping small and mid-size businesses generate maximum business mileage from their online presence.
If you think your website is not performing as per your expectations, drop us an email at firstname.lastname@example.org and we will tell you what’s wrong.