Your website is the face of your business online. This is especially crucial for B2B businesses since nearly 85% of their customers search the web before making a buying decision. Therefore, you can’t afford to have a website design which shoos away visitors. But how do you know that you are stuck with a bad website? We will tell you how!
Here are 6 points that will help you check if your website engages the visitors and turns them into customers or scares them away and damages your business:
It takes time to load
Just saying ‘no one likes slow website’ won’t grab your attention. That’s why we have gathered solid facts for you. Neil Patel says that about 47% of the users who visit a website expect it to load within 2 seconds or less. And about as many users would abandon a web page if it takes more than 3 seconds to load. Staggering numbers, aren’t they?
Here are free web design tips and ideas from top web designers to help you with load time related issues:
- Check size of images. Compress them to keep the website from slowing down.
- Some social sharing plugins run code that slow the website. Keep a check on them.
- CSS related issues can also make a website slow. So, ask you website design team to look into it.
The content sucks
It is said that you can get away with a simple website but not with bad content. The first thing website visitors come across on your website is certainly content. It can be the explainer video on your homepage or simple text about your products or services. Here are few web design and content hacks for your business website:
- Never ever commit grammar errors. Triple check your copy before publishing.
- Get rid of bad stock photography that is too obvious. Invest in real images.
- Don’t call yourself the best in the whole wide world. Find a balance.
Struggling to get new projects ? Read ” How to get projects online ” for some useful tips.
It doesn’t show up in search engines
You have an amazing design and great content in the blog. But what’s the use of all that if your website is sitting on the 10th page of Google search results. If optimized correctly, your website can bring tonnes of organic traffic through search engines without spending large amounts on paid ads. Don’t know how to get your website on Google’s first page? Don’t worry, we will tell you how:
- Put your most important keywords in the Meta title and description
- Target different site pages for different set of keywords
- Plan blog posts to keep adding fresh content to your website
Of course SEO is not all about this only. It is vast as an ocean. Our team can help you sail through it. Just get in touch with us to share your queries or check out this how-to SEO guide for small businesses.
It run rough on mobile
More than 60% of the people use internet through mobile devices. Smartphones clearly have a deeper penetration as compared to desktops, and this penetration is expected to grow even further in the coming years. Therefore, future-ready website designs will be ‘made for mobile’ designs.
If you own a business website that’s difficult to browse on smaller devices, then it surely is driving away visitors. Consult a website design agency to get the responsive upgrade for your business website!
Contact form is flawed
Contact form is crucial for service providers like real estate brokers and event consultants. Most of their business comes when someone goes to the Contact Us page and drops a message. Pretty simple but quite complicated if you ask too much from the visitor.
We have seen businesses ask for personal information like phone numbers and make the form super lengthy at the beginning of the conversation. This is not something you should indulge in. Here are a couple of points from top web designers to nail the Contact form:
- Focus only on starting the conversation. An email ID, message field, and Captcha will do.
- Don’t ask for personal information initially since people are wary of sharing it.
- If your line of business demands a lengthy form, use validation to guide the visitor through it.
It doesn’t have killer landing pages
Running ad campaigns to generate traffic and leads for your business? Your regular site pages won’t do. You need dedicated landing pages to drive the first-time visitors to take a specific action. Landing pages are customized to cater to the specific needs of the visitor, depending upon the source of the traffic.
Highly focused landing pages help businesses take the potential customers straight to the conversion funnel, which ends with the sale of your product/service. What more can a business owner hope for?
If your website is plagued by any of the above bad design issues, then, you need help of ace website designers. That said, there are many other things that can go wrong in a business website. And the only way to avoid the damage is hiring a web design company that understands modern web design practices, digital branding, and optimization techniques.
Planning to launch your business website soon? Email us at email@example.com and share your goals with our team of creative designers for expert advice.
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