Marketing For Colleges: Meaning, Benefits, & DIY Tips

In 2019, there were approximately 19.6 million college students in the US. 14.5 million of them were enrolled in public colleges and 5.14 million students were in private colleges. There are over 4,000 colleges in the US and California is the state with most of them. The annual expense in most expensive colleges is around $75,000.

Majority of private colleges are taking advantage of marketing to reach students but still, some colleges avoid investing in it as they are not aware of the benefits of investing in marketing. That’s why we decided to create this post!

Upreports will share meaning, benefits, and DIY tips of marketing for private and public colleges.

Marketing for colleges

Let’s understand the meaning of digital marketing first! 

What is digital marketing? 

Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For colleges, it is the process of developing marketing and communication strategies to contact new students.

Unlike traditional marketing, online marketing for colleges develops an open life of communication between college staff and students. It allows them to showcase their degrees, bright students, and teachers’ qualifications.

Benefits of online marketing for colleges

Below benefits are helping college administrative to learn why it makes sense to invest in online marketing:

Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. It is hard to get new admissions without a good reputation in this business. The majority of students and their parents check online reviews before taking admission to a college.

Online marketing is a cost-effective way to represent your college in front of local and nearby students.

Strong relations: When a lot of people were struggling to fight against the COVID-19, online marketing played a big role for colleges to reach students who are looking to join a college from a smartphone or computer screen.

Digital marketing helped private and public colleges rise to the occasion and work in order to keep their students well informed and flatten the COVID-19 curve.

Learn how much digital marketing costs to invest smarter

Knowledge sharing: Creating helpful study blogs and guides is the easiest way to prove your expertise in the education industry. Online marketing helps consistently cook up helpful blogs and lets colleges feature and promote their degrees.

Marketing for colleges

Knowledge sharing also leads to brand building and the same help colleges grow in the education world.

Cost-effective: Online marketing is loved by hundreds of thousands of colleges due to its affordability. Of course, some colleges hesitate before investing in online marketing since they assume it is pricey. 

While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too! 

Email at hello@upreports.com  to get in touch with top online marketing experts.

Above are the major benefits of digital marketing for private and public colleges. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to help colleges market on their own.

Best marketing ideas for colleges

The following marketing ideas will help colleges specifically target new and existing students.

Work on social media: There are over 4.48 billion social media users worldwide, which is almost 57% of the total global population and the number of active users is increasing every month. 

Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate education messaging. Also, use these channels to talk about the latest courses and degrees. 

Get a website: A college website is one of the single most important digital growth assets it has. It will represent your college online and help people learn why you are the best in the education industry. 

Marketing for colleges

Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a student or parent enters your website. Let them know who you are and what you do to make the maximum impact.

Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff members, students, and college building.

If you are low on budget, you can also take help from your staff members who are good at taking pictures.

Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that students or parents will visit your college website using their smartphones. 

Top online marketing experts recommend making your college website mobile-friendly.

List on Google My Business: Marketing your business in the local market without GMB (Google My Business) is foolish. Create your college profile on GMB (it’s free!) and start publishing updates to create educational awareness. 

Add contact details, address, and photos to rank higher on Google My Business.

Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach more students who need help. Share your know-how by writing about the study, career opportunities, digital studies, and certification to market your college.

Learn how much content creation costs across the globe. 

Ask for reviews: Request your happy students and parents to share their experience by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as it can further ruffle your future students. Keep it positive and handle every concern with understanding.

Marketing for colleges

Digital marketing for colleges: get help

Digital marketing for colleges is an ever-changing world but has endless possibilities to reach new students. The above post will help you learn about the meaning, benefits, and DIY tips to market your college on your own.

Get in touch with our team of marketing experts to request a free consultation for your private or public college. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team. 

Learn about our most popular digital marketing services: 

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