Marketing for Salons: Meaning, Benefits, & DIY Tips

Salons in the USA account for 95% of the hair market, while barbershops account for only 5%. Within six months, approximately 15.55 Million Americans use professional hair coloring four times or more. There are more than 80,000 salons in the USA with a combined annual of over $20 billion. 

Majority of salons in the USA and all over the globe are taking advantage of marketing to reach new customers but still some salons avoid investing in it as they are not aware of the benefits of investing in marketing. That’s why we decided to create this post!

Upreports will share meaning, benefits, and DIY tips of marketing for salons and spas

Marketing for salons

Let’s understand the meaning of digital marketing first! 

What is digital marketing? 

Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For salons and spas, it is the process of developing marketing and communication strategies to contact new customers.

Unlike traditional marketing, online marketing for salons develops an open life of communication between salon staff and customers. It allows them to showcase their expertise, hair cutting style, trending hair color, and new hair trends.

Benefits of online marketing for salons

Below benefits are helping salons and spas to learn why it makes sense to invest in online marketing:

Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. It is hard to get new customers without a good reputation in this business. The majority of hair lovers check online reviews before visiting a salon for the first time.

Online marketing is a cost-effective way to represent your salon and spa in front of local and nearby customers.

Strong relations: When a lot of people were struggling to fight against the COVID-19, online marketing played a big role for salons to build a strong relationship with new and existing customers who are searching for a salon from their smartphone or computer screen.

Digital marketing helped salons and spas rise to the occasion and work in order to keep their customers well informed and flatten the COVID-19 curve.

Learn how much digital marketing costs to invest smarter

Knowledge sharing: Creating helpful hair styling blogs and guides is the easiest way to prove your expertise in the hair industry. Online marketing helps consistently cook up helpful blogs and lets salons feature and promote their services.

Marketing for salons

Knowledge sharing also leads to brand building and the same help salons and spas grow in the fashion world.

Cost-effective: Online marketing is loved by hundreds of thousands of salons due to its affordability. Of course, some salons and spas hesitate before investing in online marketing since they assume it is pricey. 

While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too! 

Email at hello@upreports.com  to get in touch with top online marketing experts.

Above are the major benefits of digital marketing for spas and salons. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to help salons market on their own.

Best marketing ideas for salons

The following marketing ideas will help salons and spas specifically target new and existing customers.

Work on social media: There are over 4.48 billion social media users worldwide, which is almost 57% of the total global population and the number of active users is increasing every month. 

Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate hair styling messaging. Also, use these channels to talk about the latest services and hair trends. 

Get a website: A salon website is one of the single most important digital growth assets it has. It will represent your salon or spa online and help people learn why you are the best in the fashion industry. 

Marketing for salons

Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a customer enters your website. Let them know who you are and what you do to make the maximum impact.

Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff members, customers, salon, and after-before photos.

If you are low on budget, you can also take help from your staff members who are good at taking pictures.

Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that your customers will visit your salon’s website using their smartphones. 

Top online marketing experts recommend making your salon website mobile-friendly.

List on Google My Business: Marketing your salon business in the local market without GMB (Google My Business) is foolish. Create your college profile on GMB (it’s free!) and start publishing updates to create hair styling and fashion awareness. 

Add contact details, address, and photos to rank higher on Google My Business.

Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach more customers who need help. Share your know-how by writing about hair styling, hair color trends, new hairstyles, services, and hair styling equipment to market your salon and spa.

Learn how much content creation costs across the globe. 

Ask for reviews: Request your happy customers to share their experience by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as it can further ruffle your future customers. Keep it positive and handle every concern with understanding.

Marketing for salons

Digital marketing for salons: get help

Digital marketing for salons and spas is an ever-changing world but has endless possibilities to reach new customers. The above post will help you learn about the meaning, benefits, and DIY tips to market your salon on your own.

Get in touch with our team of marketing experts to request a free consultation for your salon or spa. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team. 

Learn about our most popular digital marketing services: 

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