In the USA, there are over 42,890 interior designers currently employed and approximately 72% of them are women and 22.4% are men. Majority of interior designers are located in Atlanta, GA, and New York. On Average, interior designers are paid $39,000 annually and the top 10% of highest-paid interior designers earn $75,000 or more annually.
Majority of interior designers in the USA and all over the globe are taking advantage of marketing to reach new customers but still some of them avoid investing in it as they are not aware of the benefits of investing in marketing. That’s why we decided to create this post!
Upreports will share meaning, benefits, and DIY tips of marketing for interior designers.
Let’s understand the meaning of digital marketing first!
What is digital marketing?
Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For interior designers, it is the process of developing marketing and communication strategies to contact new and existing customers.
Unlike traditional marketing, online marketing for interior designers develops an open life of communication between designers and their customers. It allows them to showcase their expertise, new trends, top designers, and latest work.
Benefits of online marketing for interior designers
Below benefits are helping interior designers to learn why it makes sense to invest in online marketing:
Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. It is hard to get new customers without a good reputation in this business. The majority of decoration lovers check online reviews before hiring an interior designer.
Online marketing is a cost-effective way to represent your interior designing businesses in front of local and nearby customers.
Strong relations: When a lot of people were struggling to fight against the COVID-19, online marketing played a big role for interior designers to build a strong relationship with new and existing customers who are searching for a home decorator from their smartphone or computer screen.
Digital marketing helped interior designers rise to the occasion and work in order to keep their customers well informed and flatten the COVID-19 curve.
Learn how much digital marketing costs to invest smarter
Knowledge sharing: Creating helpful home decoration blogs and guides is the easiest way to prove your expertise in the industry. Online marketing helps consistently cook up helpful blogs and lets interior designers feature and promote their services.
Knowledge sharing also leads to brand building and the same help interior designers grow in the decoration world.
Cost-effective: Online marketing is loved by hundreds of thousands of interior designers due to its affordability. Of course, some interior designers hesitate before investing in online marketing since they assume it is pricey.
While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Email at email@example.com to get in touch with top online marketing experts.
Above are the major benefits of digital marketing for interior designers. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to help interior designers market on their own.
Best marketing ideas for interior designers
The following marketing ideas will help interior designers specifically target new and existing customers.
Work on social media: There are over 4.48 billion social media users worldwide, which is almost 57% of the total global population and the number of active users is increasing every month.
Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate interior designing messaging. Also, use these channels to talk about the latest services and design trends.
Get a website: An interior designer’s website is one of the single most important digital growth assets it has. It will represent your interior designing business online and help people learn why you are the best in the industry.
Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a customer enters your website. Let them know who you are and what you do to make the maximum impact.
Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff members, top designs, new trends, and after-before photos.
If you are low on budget, you can also take help from your staff members who are good at taking pictures.
Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that your customers will visit your website using their smartphones.
Top online marketing experts recommend making your interior designing website mobile-friendly.
List on Google My Business: Marketing your interior designing business in the local market without GMB (Google My Business) is foolish. Create your business profile on GMB (it’s free!) and start publishing updates to create top designs awareness.
Add contact details, address, and photos to rank higher on Google My Business.
Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach more customers who need help. Share your know-how by writing about top designs, services, and new trends to market your interior designing business.
Learn how much content creation costs across the globe.
Ask for reviews: Request your happy customers to share their experience by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as it can further ruffle your future customers. Keep it positive and handle every concern with understanding.
Digital marketing for interior designers: get help
Digital marketing for interior designers is an ever-changing world but has endless possibilities to reach new customers. The above post will help you learn about the meaning, benefits, and DIY tips to market your interior designing business on your own.
Get in touch with our team of marketing experts to request a free consultation for your interior designing business. Have queries to ask? Send an email at firstname.lastname@example.org to get a quick reply from our team.
Learn about our most popular digital marketing services: