The digitization of businesses has been happening at a rapid pace. Small businesses too are making the digital move to find new customers and markets but their limited understanding of technology often limits their prospects. Websites act as storefronts for small business owners. They should be easy to manage, scale, and market. But that’s not the case always.
When developing a small business website on a technology (like .net or HTML) that requires technical know-how for management, things can get a little out of hand. Here’s what all goes wrong all the time:
Higher costs – For managing a website you cannot make sense of, you need someone who does. And he is not going to come for free. This will add an unnecessary burden on your digital budget and is something that can be avoided by going for CMS tech.
Unnecessary delays – Website updates and strategic updates that you can do on your own now require the help of someone else. What could be done in a few minutes now takes a day or two of coordination. Sometimes even more.
Less control – When you hire someone to develop your business website on technologies like .NET or even HTML, you lose the control that you should have as a business owner. Now, you are dependent on someone else to get done what you want.
We didn’t make all this up
Many of our digital marketing clients have business websites that run on non-CMS technologies and they have reported all the above. So, the lesson to take home is ‘CMS is best for small businesses.
NOTE: Even if your friend says he will build your website on .net or HTML framework over the weekend for FREE, you should probably say NO.
What the dank is a CMS website?
Heard about WordPress? It’s a CMS.
CMS websites are driven by technology that empowers site owners to make additions and updates related to text, graphics, and pages on their own. You don’t need to be a coder or geek to figure out Content Management System (CMS) driven websites. And in case you love numbers, here’s an impressive one for you.
Now, let’s take a look at the advantages of CMS websites for small businesses owners:
Benefits of CMS websites for small businesses
Huge time savings: The content management system makes it super easy to publish blogs, make page updates, and change website details with zero know-how of coding. This saves your time as well as money since there is no need to hire a web developer.
Ease of management: Running a business is so exhausting that owners don’t have much time left to publish content. Thanks to WordPress, you can give limited access to your website to multiple users and get the work done. This means your friend or a trusted freelancer can get the work done without compromising site security.
NOTE: Blogging is super easy in WordPress. Here’s what you got to do to make the most of your amazing blog posts.
Quick implementation: A website based on WordPress or any other CMS can easily be updated to make enhancements in terms of content, images, keywords, targeting, and much more. CMS makes it easy to update the site without disturbing the entire structure.
Design upgrades: CMS technology takes away the struggle of meddling with HTML and code. It empowers site owners to easily customize the website design. You don’t have to be an expert coder for design customization, color changes, theme updates, and graphic-related changes. With the right theme, everything is easy as pie.
Total control: CMS-driven websites give complete control to the hands of website owners. You don’t have to depend on web developers or freelancers to make updates to your business website. In short, you are the king of CMS.
At Upreports, we build amazingly affordable CMS-driven websites for small businesses that impress customers and give complete control to the hands of owners.
Our team also plans detailed marketing guides and resources to help business owners grow online. Check out our recent blog about taking your offline business online at minimum spend.
Want to increase your product sales and monthly profits? Get in touch with us for practical ideas and growth insights.
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