The market size of the catering business in the United States reached 11.35 Billion in 2020. However, COVID dampened the demand for catering services, making it hard for caterers to get more business. The recovery has been going on strong and catering businesses are bouncing back with renewed enthusiasm.
Online marketing has become a major priority for catering businesses interested in more clients. Still, a lot of new caterers are not taking the advantage of digital marketing. That’s why we decided to create this post to share the investment benefits and DIY marketing tips for catering businesses.
Let’s start with the benefits of online marketing first.
Benefits of marketing for catering
Below benefits are helping catering business owners learn why it makes sense to invest in online marketing:
Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. There are over 134,186 catering businesses in the US industry providing employment to 262,982. Without a strong local reputation, it’s hard to get leads.
Online marketing is a cost-effective way to represent your catering services in front of a local and nearby audience.
Strong relations: When there were restrictions on movement due to COVID, online marketing played a big role in helping catering businesses reach new clients and build stronger relationships.
From online catalogs to DIY resources, digital marketing helped caterers across the globe make their marketing material digital.
Learn how much digital marketing costs to invest smarter
Knowledge sharing: Creating helpful catering resources and guides is the easiest way to prove your expertise to potential clients. Online marketing helps consistently cook up helpful blogs, guides, and media to impress existing and future clients.
Knowledge sharing also leads to brand building and the same help in business growth in the catering world.
Cost-effective: Online marketing is loved by thousands of catering business owners due to its affordability. Some catering businesses hesitate before investing in online marketing since they assume it is pricey.
While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Email us at hello@upreports.com to get in touch with top online marketing experts.
Above are the major benefits of online marketing for catering businesses. Now that you have an idea why it is best to go for online marketing, let’s learn some easy tips to market your catering business on your own.
Marketing tips for catering businesses
Work on social media: The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to talk about your products, services, and USPs.
Get a website: It has become one of the major aspects of online marketing for catering businesses. A website will represent your business online and help potential clients learn why you are the best in the market.
Get a nice logo, digital catalog, and content for your catering business to make a maximum impact on the website.
Use high-quality images – Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff, dishes, clients, and events.
If you are low on budget, you can also take help from your friend or family member who is good at taking pictures.
Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that your future client will visit your catering website on their mobile phone.
Top online marketing experts recommend making your catering business website mobile friendly.
List on Google My Business: Marketing your business in the local market without GMB (Google My Business) is foolish. Create your catering business profile on GMB (it’s free!) and start publishing updates to create awareness.
Add contact details, address, and photos to rank higher on Google My Business.
Create content: In the world of online marketing, Content is king. Publish 4 to 6 blogs every month to reach targeted audiences. Share your expertise by writing about the latest catering trends, popular foods, decor styles, and your team.
Create infographics, videos, and images to market your business as well. Learn how much content creation costs across the globe.
Ask for reviews: Request your happy clients to share their experiences by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as they can further ruffle your clients. Keep it positive and handle every concern with understanding.
Track competitors: No one has it all figured out. Keep an eye on your competitor’s online marketing strategy to learn their best tactics. Avoid making the same mistakes and upgrade your catering strategy. Check their social media and website regularly to understand how they are getting traffic and clients.
Marketing for catering business: Get help
The above post has been created to build awareness about the benefits of online marketing for catering businesses. We have also shared some online marketing tips and ideas to help businesses that are on a small budget and want to go into a DIY mode.
Get in touch with our team of marketing experts to request a free consultation for your catering business. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team.
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