Surprisingly, 75% of internet users never scroll past the first page of search engines. And the most crucial factor defined to rank on the first page of a search engine is SEO. That’s why it makes sense for business owners to do SEO on their business websites in 2022.
In this post, Upreports – a leading online marketing agency in India – will share a step-by-step guide on how to do SEO for a website. Read on and discover the essential factors for website SEO.
SEO for website
Below are the steps your need to consider for SEO optimization of a website:
Great domain name
Keep your website’s domain name short, easy to spell, and memorable. Focus on choosing a branded domain as it will help in building trust and increases the value of its content.
Avoid forcing keywords in your domain name as it will make your domain name look spammy.
Use online keyword search tools to find the perfect keywords with high volume for your website and all its pages. Research keywords by keeping in mind the targeted audience.
Focus on the main intent of the page and which terms the audience will use to search your website on search engines.
Craft your content
Update fresh content on your website by embedding new keywords available in your niche. Add keywords in the meta, title, and content of your website. Also, create a quality blog section for your website.
Additionally, bring a FAQ-related web page for your website as it will help you rank for queries-related searches in your niche. Make sure to add premium quality visuals to your website.
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Homepage of website
The homepage of the website needs to have an appealing look as they are the first impression of the website in front of viewers. It will represent your website visually and content-wise.
Make sure the home page of your website is attractive and relevant at the same time to avoid a higher bounce rate.
Avoid long paragraphs
Using the white space on your website is very crucial. While optimizing your content make sure you are avoiding long paragraphs as they can make it hard for users to focus on the website.
Write short paragraphs to give readers a visual rest from text, As we have done in this blog.
Visual content optimization
Visual content also plays an important role in deciding the ranking of a website. It helps the website look more attractive and catches customers’ attention. Use high-quality visual content for your website as it helps in maximizing the chances of ranking on search engines.
Avoid using blur images as it will have a negative impact on the website.
Internal linking helps crawlers or Google bots discover your website pages and eventually improve website ranking. It also helps in driving traffic from one page of the website to another.
Linking pages to business-critical keywords helps in maximizing the chances of improving Google ranking.
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Mobile-friendliness does matter in performing SEO for websites. In fact, it’s a ranking signal in both Google and Bing’s algorithms when it detects a user consuming content on a website using a smartphone. Additionally, if your website relies on or targets traffic from mobile users, mobile friendliness will play a vital role.
Below are the points you need to consider for a mobile-friendly website:
- Make sure the font size is readable without zoom-in.
- Place elements wisely to avoid accidental clicks.
- Make navigation simple and obvious
Set up Google Search Console and Bing Webmaster Tools to see who is linking to your website and which keywords are delivering the maximum traffic to your website.
Upreports also recommends setting up Google Analytics as it will help you track, analyze and report data about the website. Many businesses use Google Analytics to see:
- Who is visiting their website?
- Where the traffic is coming from.
- Comparing traffic based on duration, device, and location.
A backlink is the backbone of website SEO as it signals the search engines that others vouch for your content. That’s why Upreports recommends building high-quality backlinks for your website by:
- Media contributions
- Thought leadership
- Connection building
Competitive backlink research is the most common practice performed by SEO experts to locate high authority backlinks. Popular SEO tools like Ahref and Semrush come with a feature to perform competitor backlink research.
Keep an eye on the usability of your website as it will help you in making sure that the users will find every information in an easy way. Pagespeed is a popular website to test the speed of the website. So make sure to perform this task while performing SEO for the website to improve ranking.
Visitors are more likely to stick around when the loading speed is quick.
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Social media linking
While social media does not directly contribute to SEO ranking, the links shared across social media platforms (Instagram, Facebook, Twitter, Linkedin) increase brand visibility which indirectly impacts website SEO. Below are the types of content that drive traffic and shares on social media:
- Blog posts
Don’t forget to create a sitemap for your website as it is a list of your website pages that are indexed. Sitemap sends all the information about your website to search engines to help them find the content of your website easily.
It is a very crucial step in doing SEO for the website in 2022.
Website SEO guide: Final Words
We hope that the above post will help you discover crucial steps for the SEO of a website. The majority of businesses invest in Local& Global SEO services in India to make sure their website SEO is done in the right way.
Have queries to ask? Drop them in the comments to get a quick reply from our team of online marketing experts.
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