Marketing for Wig Sellers: Everything You Need to Know

Online sales of hair wigs and extensions accounted for a share of 63% of the global market in 2020. Online wig sellers offer a variety of options to customers which make it easy for them to choose the right one. Still, some wig companies are not taking the advantage of digital marketing to grow their business sales and profits. That’s why we decided to create this post to share everything about marketing for hair systems sellers and manufacturers. 

Learn the benefits of marketing to understand why it makes sense to invest in marketing for wig companies and DIY tips to do it on your own. 

Let’s understand the meaning of digital marketing first! 

What is digital marketing? 

Digital marketing refers to advertising apportioned using digital channels such as search engines, websites, social media, email, and mobile apps. For wig sellers, it is the process of developing marketing and communication strategies to reach toupee wearers. 

Marketing for wig sellers

Unlike traditional marketing, online marketing for wig companies develops an open life of communication between providers and wearers. It allows wig sellers to tell potential customers about their product quality and benefits.

Benefits of online marketing for wig companies

Below benefits are helping wig sellers and manufacturers learn why it makes sense to invest in online marketing:

Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. There were over 1120 wig sellers in the USA with a market size of $391 million. Without a strong local reputation, it’s hard to get leads.

Online marketing is a cost-effective way to represent your wig businesses in front of potential customers.

Strong relations: When a lot of people were struggling to fight against COVID-19, online marketing played a big role for wig sellers to reach wig wearers planning to buy a hairpiece in the future from a smartphone or computer screen.

Digital marketing helped wig manufacturers rise to the occasion and work to keep their colleagues and communities well informed and flatten the COVID-19 curve.

Marketing for wig sellers

Learn how much digital marketing costs to invest in smarter

Knowledge sharing: Creating helpful hair care tips and guides is the easiest way to prove your expertise in the wigs market. Online marketing helps consistently cook up helpful blogs, DIY guides, and lets hair experts feature and promote their hair systems.

Knowledge sharing also leads to brand building and the same helps wig seller’s growth in the market.

Cost-effective: Online marketing is loved by hundreds of thousands of wig companies due to its affordability. Of course, some wig sellers hesitate before investing in online marketing since they assume it is pricey. 

While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too! 

Email at to get in touch with top online marketing experts.

Above are the major benefits of digital marketing for wig sellers and manufacturers. Now that you have an idea of why it is best to go for online marketing, let’s learn about the best ideas to market your wig company on your own.

Best marketing ideas for wig sellers

The following marketing ideas will help wig companies specifically target new and existing wig wearers to maximize business sales and revenue: 

Work on social media: The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to promote awareness and share accurate hair messaging. Also, use these channels to talk about the latest issues, share guidelines, and advisories. 

Get a website: A wig seller’s website is one of the single most important digital marketing assets it has. It will represent your wig company online and help people learn why you are the best in the industry. 

Get a nice logo, put the focus on user experience, and provide clear and immediate value from the second a customer enters your website. Let them know who you are and what you do to make the maximum impact.

Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff portraits, happy clients, and wigs. 

If you are low on budget, you can also take help from your team members who are good at taking pictures.

Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that your potential customers will visit your wig selling website using their smartphones. 

Top online marketing experts recommend making your website mobile-friendly.

List on Google My Business: Marketing your business in the local market without GMB (Google My Business) is foolish. Create your wig company profile on GMB (it’s free!) and start publishing updates to create awareness about your hair systems. 

Add contact details, addresses, and photos to rank higher on Google My Business.

Create content: In the world of online marketing, content is king. Publish 4 to 6 blogs every month to reach customers who need wigs. Share your know-how by writing about the ongoing hair fall causes, treatments, your staff, wig industry news, and trends. Create infographics, videos, and images to market your wig company as well. 

Learn how much content creation costs across the globe. 

Ask for reviews: Request your happy patients to share their experiences by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as they can further ruffle your customers. Keep it positive and handle every concern with understanding.

Promotions and discounts: Run promotions during festivals and key shopping seasons to attract more visitors to your website as well as offline stores. Many wig sellers also offer bundle deals and starter kits that include wigs along with care products and accessories. This is a super important marketing tip if you run a single store and want to clear old stock from time to time! 

Influencer marketing: This is one of the most effective ways to reach a broader audience in this tech-driven world. Collaborate with influencers in the beauty and fashion industry to showcase your collection of wigs for women and toupees for men. Look for micro or local influencers to get a decent pricing. A great online marketing tip for wigs businesses! 

Run ad campaigns: Whether you run a wig store in NYC or a hairpiece manufacturing unit in China, running ad campaigns can give you a lot of mileage. Run local campaigns if you are active in a small region. Go global if you want to reach an international audience. Adwords, Microsoft ads, Instagram, and Facebook are popular advertising channels for wig businesses interested in digital marketing. 

Gather email addresses: Whether it’s about new customers, remarketing to existing customers, or disseminating critical information during times like COVID, email is a vital line of communication between you and wigwearers. Develop a healthy email marketing program to yield a steady stream of new and returning hair system wearers through your website.

Marketing for wig sellers

Use clients’ emails to talk about webinars, paid advertising funnels like quizzes and assessments, downloads and ebooks, and exclusive subscriber content. 

Digital Marketing for Wig Manufacturers: Get Help

Digital marketing for wig companies is an ever-changing world but has endless possibilities to reach the customers they need, grow their client base, and educate wig wearers.

Get in touch with our team of marketing experts to request a free consultation for your wig company. Have queries to ask? Send an email to to get a quick reply from our team. 

Learn about our most popular digital marketing services: 

Social media marketing services in India

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