According to recent research, video content is projected to account for 82% of all internet traffic by 2025, highlighting just how dominant this medium has become. In 2017, only about 63% of marketers were using video as part of their strategy. That number has now surged to 91% in 2025, demonstrating a massive shift toward video content marketing as the preferred way to engage audiences, build trust, and drive conversions. For brands looking to stay relevant and competitive, embracing video is no longer a choice — it’s a necessity.
On that note, Upreports Infotech – a leading video content marketing services provider in India – decided to share a detailed guide on video content marketing listing basics as well as expert recommendations. Read on!
What is Video Content Marketing?
Video content marketing is the strategic use of videos to promote a brand, product, or service. Unlike traditional ads, video content marketing focuses on creating engaging, informative, and shareable content that builds trust and fosters relationships with the audience. It can take many forms: product demos, explainer videos, testimonials, tutorials, short-form social media clips, live streams, or behind-the-scenes footage.
The goal is not only to attract attention but also to educate, entertain, and inspire action. Video combines visuals, sound, and storytelling to create a deeper emotional connection, which is why it’s one of the most effective marketing tools today. According to recent research, videos on landing pages can increase conversion rates by 80%, and 90% of users say that videos help them make buying decisions.
Why Video Content Marketing is Important in 2026?
Video marketing is becoming even more critical as we move into 2026. A few reasons make it indispensable:
Explosive Growth of Video Traffic: Online video is projected to account for 82% of all internet traffic by 2025, and this number will continue to grow in 2026. Video is now the primary way people consume content online.
Wider Adoption by Marketers: In 2017, only 63% of marketers used video content in their campaigns. By 2025, this has jumped to 91%, and the trend shows no signs of slowing.
Higher Engagement & Retention: Video increases information retention. People are more likely to remember messages presented visually compared to text. Platforms like TikTok, Instagram Reels, and YouTube Shorts reward videos with higher algorithmic reach.
Trust & Brand Authority: Video humanises your brand. Showing real people, real stories, and product experiences builds authenticity—a key component of Google’s EEAT framework.
Boosts Conversions: Statistics show that including video on product pages can increase conversion rates by up to 80%, and videos are shared 1200% more than text and images combined.
In short, video marketing is no longer optional. It’s the backbone of effective content strategy in 2026.
How to Do Video Content Marketing?
For the beginners, here are helpful tips and guides to get started with video content creation and marketing:
Follow Trending Sounds & Concepts
Trends can instantly boost your reach. When you use a trending sound early, your video has a higher chance of reaching new audiences. The key is adapting trends to your niche rather than blindly copying them.
Some examples include:
- Turning trending dialogues into niche-specific content
- Using viral songs for product highlights
- Using popular challenges for brand storytelling
- Trends make your brand relatable and algorithm-friendly.
Invest in Filming Essentials
You don’t need a studio, but basic equipment makes a huge difference in quality.
Useful tools include:
- Mic or wireless mic for clear audio
- Ring light or softbox for better lighting
- Tripod for stable shots
- Mini studio setup for product shots
- Gimbal for smooth movement
Good quality videos enhance your brand’s image instantly.
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Create Scripts Before Filming
Even a simple script helps maintain flow and clarity. Scripted videos require fewer retakes and lead to a more polished final output.
A strong script structure usually includes:
- Hook
- Problem
- Value/solution
- CTA
This formula increases retention and makes your message stronger.
Use B-Rolls to Make Videos Cinematic
B-roll footage adds depth, emotion, and storytelling power to videos. It keeps viewers engaged and makes content visually appealing.
Great B-roll ideas include:
- Close-ups of products
- Typing or working clips
- Behind-the-scenes moments
- Coffee or workspace shots
- City and lifestyle scenes
B-rolls transform even simple A-roll talking videos into high-quality content.
Keep Your Videos Short & Engaging
Short, crisp videos drive better results. Most viewers lose attention within a few seconds, so you need to hook them immediately.
A few rules to remember:
- Keep Reels/Shorts within 5–30 seconds
- Use captions for higher retention
- Remove long pauses and unnecessary fillers
- Add movement or scene changes every few seconds
- Short videos maximize impact in minimal time.
Repurpose Content Across All Platforms
One well-made video can be used on multiple platforms. This boosts visibility without extra effort.
Repurpose your videos on:
- Instagram Reels
- TikTok
- YouTube Shorts
- Facebook Reels
This multiplies your reach and increases your content lifespan.
Add Clear Calls-to-Action
A CTA tells viewers what to do next. Without it, most people simply scroll away.
Effective CTAs include:
- Follow for more tips
- Visit our website
- Save this video for later
- DM us for pricing
- Click the link in bio
CTA-driven videos convert better.
Analyze Your Video Performance
Insights help you understand what works and what doesn’t. Platforms provide detailed analytics to guide your next steps.
Track things like:
- Retention rate
- Watch time
- Shares
- Saves
- Engagement
Improvement happens when you study the numbers and adjust accordingly.
Avoid Common Mistakes
Many creators don’t grow because of a few simple errors.
Mistakes to avoid:
- Posting without a strategy
- Poor audio
- No hook
- Low-quality lighting
- Inconsistent posting
- Not using trends
- No captions
- Overusing filters
- Forgetting CTAs
Fix these and your results will improve dramatically.
FAQs About Video Content Marketing
How often should I post videos to grow faster?
Posting 3–4 times a week gives strong results. Daily posting delivers the fastest growth.
Do I need expensive equipment to create good videos?
No. A decent phone, mic, and ring light are enough to create professional-quality content.
How long should videos be?
Short-form content performs best at 5–30 seconds, while longer YouTube videos work well between 4–12 minutes.
Does video content marketing help small businesses?
Absolutely. It builds trust, increases visibility, and boosts conversions without heavy ad spending.
Should businesses hire a video content marketing service?
If you want fast, consistent, and high-quality output without spending hours editing, hiring a video content marketing service is extremely beneficial.
Why Upreports for Video Content Services?
If you’re serious about growing your brand through video but don’t have the time or skills to script, shoot, and edit consistently, then Upreports is the perfect partner for you. They offer a complete and professional video content marketing service designed to help brands grow faster with high-quality short-form and long-form video content.
Upreports handles everything for you, including trend research, scriptwriting, shooting, editing, and publishing. Our team stays updated with the latest viral formats, trending sounds, and platform insights, ensuring your brand stays relevant.
We also use high-quality equipment, proper lighting, and crisp audio setups to create videos that look far more premium than regular DIY content.
Our video content services in India includes:
- Trend adaptation
- Scriptwriting for all videos
- Professional shooting setup
- Editing with captions, transitions, and B-rolls
- Monthly content planning
- Optimization for Reels, Shorts, TikTok, LinkedIn
- Performance tracking and report updates
If you want a stress-free, results-driven solution for your brand’s video growth, Upreports is the right place to get high-quality video content marketing services. They help you save time, stay consistent, and grow your online presence with content that truly engages and converts.
Email us at hello@upreports.com to discuss your video content creation goals today!
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Rishav Sharma
Rishav Sharma is a paid ads professional who manages Google and Meta ads for our clients. With 5+ years of work experience, he helps clients with paid ads strategy, campaign setup, management, and ads consulting. Rishav can be found in the kitchen mastering Asian cuisine if nowhere else.