Business expansion isn’t as easy as one thinks. Especially on the internet where there’s fierce competition. Algorithms here keep changing and trends shift overnight. Many entrepreneurs skip online growth altogether, thinking “Oh, it’s too complicated for me.”
What they don’t realize is the massive potential the internet holds for business growth. It can provide visibility, credibility, and revenue growth! Don’t believe us? A study from BrightLocal reveals that 98% of consumers use the internet to find information about a local business.
Still not convinced? Another study from Statista revealed that global retail ecommerce sales might surpass $4.3 trillion by the end of 2025. Now this brings us to the main question – how to expand business online?
In this blog, Upreports – trusted for affordable brand building services in India – will share 30 data-backed and result-oriented strategies to grow your business on the internet. All of these are recommended and deployed by our online marketing experts!
How to Expand Business Using Internet: 30 Ideas
The process starts with setting a rock-solid foundation and making smart marketing moves for business growth. These 30 strategies will help you build credibility, get traffic, and make visitors shift into customers:
Create a professional website
Modern-day customers get their first impression of your business with your site. Make sure it looks professional. It should load fast and function without issues on any device. An easy-to-navigate design, crisp layout, and interesting graphics will keep the visitors addicted and improve conversion.
Optimize for SEO
Search Engine Optimization makes your business visible whenever people are searching for business-related products or services. Do proper keyword research. Pay attention to the meta descriptions, backlinks, and quality of content to get higher positions and receive a constant flow of organic traffic, expanding your business online.
Claim GMB profile
An authenticated Google Business Profile adds to your exposure on local searches and Google Maps. It also enables customers to see reviews, directions, and contact information, making it easier for them to reach your business!
Take advantage of social media marketing
Instagram, Facebook, Pinterest, X, LinkedIn – these are excellent social media platforms to reach potential customers. Just keep posting content on a regular basis. Interact with your followers and utilize targeted advertising to expand your business reach and reputation.
Start writing blogs
Writing and posting helpful blogs will make your brand look like a specialist in your niche. Not only do these improve your SEO game but they also talk with your potential customers, telling them “Hey, I’m good at this.” on your behalf. Making them visit your website again.
Gather and present reviews
According to a 2021 survey conducted by PowerReviews, 99% of customers look for reviews when buying a product online. Gather reviews for your business to build trust within seconds. Encourage contented customers to leave their experiences on your Google My Business profile, review sites (Trustpilot, Yelp, etc), and website. Proudly display their reviews on your website.
Use paid advertising
Google Ads and Meta Ads have potential to generate instant traffic and conversions, helping businesses expand online. Target individual audiences by age, interest, and location in order to maximize the investment. This is something a lot of small businesses use for business growth as well.
Provide free resources and trails
Free trials, eBooks, and toolkits will lure curious visitors and convert them into paying customers. It is an excellent method of showing business product or service value in the first place. An excellent way to expand your business on the internet.
Build an email list
Email marketing has been among the most efficient online tools for expanding business. Incorporate newsletters to provide updates, offer promotions, and keep your audience busy. This is especially important for service and technology driven businesses.
Collaborate with influencers
Yes, you read it right! Niche audiences can be brought to your business faster with influencers. Work with appropriate creators for genuine advertising and a better brand reputation.
Invest in video marketing
According to WyzOwl, 89% of businesses are using video as a marketing tool nowadays. And guess what? You should too! Videos grab attention fast. Make your brand relatable and memorable using short reels, explainers, or customer stories.
Focus on content marketing
One of the most important things to do if you’re serious about expanding your business online. Produce something that educates, entertains, or resolves issues for your visitors. This establishes credibility and helps you gain trust in the long run with your viewers. You can hire content marketing services if you lack time.
Upreports’ expertise and resources will consistently help you create top-notch content that is not just engaging but also aligns with your business goals!
Improve online customer support
Offer fast and responsive services via chat or WhatsApp. This will make customers more satisfied and decrease churn.
Analyze website data regularly
Measure your visitor behavior using Google Analytics. That way, you can get idea about what’s working and what’s not.
Optimize for voice search
With the increasing voice assistants in the market, it is important to optimize your content using natural and conversational language. In simple words, work on your voice search for SEO to remain discoverable.
Create referral program
If you truly want to expand your business online, better ask your current customers to invite new ones by offering them discounts, complimentary products, and points for their loyalty. Referral programs are quicker to establish trust since individuals trust recommendations of friends and relatives.
Once you finish reading this blog, make sure to come back and check out these resources as well:
Everything about performance marketing
Create a Wikipedia page for business
Pre-launch marketing strategies and ideas
A comparison of digital marketing vs traditional marketing
Get listed on local directories
Websites like Yelp, Justdial, Clutch, and Yellow Pages have potential to enhance your local presence. A consistent NAP (name, address, phone) in the various directories is a reinforcement of your local SEO. It will make customers identify your business easily.
Build strong branding
Consistency is key. Keep the same color palette, tone, and message across all platforms. Great branding ensures that your company is memorable and develops emotional relationships with customers.
Launch online courses or webinars
Conducting educational events and workshops will help establish your business as an expert. It is a good way of generating leads as well as providing genuine value to your audience.
Use remarketing campaigns
Remarketing focuses on those who have visited your site but failed to make a purchase. It keeps your brand alive in their memory. Creating higher possibilities of conversions with customized advertisements.
Join industry forums or communities
We bet you’ve heard about platforms like Quora, Reddit, and Facebook groups. You might even have created profiles on these. If yes, it’s time to put them to use. Stay active and share your business insights. Respond to questions and naturally interact with potential customers.
Focus on mobile optimization
Around 4.69 billion individuals own smartphones today. And on average, they spend 3 hours and 45 minutes using them. Meaning, to expand your business online, you have to make sure your site loads quickly and works well on different mobile devices. The design should be clean. Mobile-friendly design improves user experience and SEO ranking.
Create case studies and testimonials
Presenting real-life success stories is a way of gaining trust and offering social validation. Case studies showcase the way your product or service produces quantifiable outcomes.
Use marketing automation tools
Automate repetitive work like emails, scheduling social media posts, and lead nurturing. This helps not just save time but also improve efficacy, and communication uniformity.
Strengthen your LinkedIn profile
Haven’t created a LinkedIn profile yet? Create one! Why, you ask? Because it is the best for B2B expansion. Sharing information, participating in discussions, connecting with professionals in your industry – all these activities will build thought leadership and draw new opportunities.
Offer discounts and limited-time deals online
Flash sales or time-limited deals offered on your business website will build urgency and increase conversions faster. They also assist in capturing new buyers in major seasons. A wonderful way to expand your business on the internet indeed.
Run online contests and giveaways
Since we’ve talked about discounts and limited-time deals, it only makes sense to discuss this strategy to expand business online. Fun games like contests and giveaways boost brand awareness and number of followers. Just make sure the prize is relevant to your niche so that you get true leads.
Build backlinks strategically
Gain the trust of reputable sites as a guest blogger or in a collaboration. Remember, good backlinks improve domain authority and make you rank better in the search results.
Explore international markets
When it comes to expanding business on the internet, there are literally no boundaries. Use multilingual website features, targeted advertisements, and localized content to appeal to a global audience.
Monitor competitors online
Expanding business doesn’t mean you’ve to focus on just yourself. Sometimes, keeping an eye on your competitors also helps identify opportunities, learn from their strategies, and stay ahead in the market. Find the weaknesses and strengths of your competitors.
Figure out where your own strategy needs improvement after analyzing them and you can remain at top of the game!
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Expand Your Business Online With Upreports
There, we shared 30 amazing strategies that can help you increase your business visibility, reach, and growth over the internet. We understand that executing these strategies all at one go isn’t going to be easy. Especially if you’re new to digital marketing or already juggling several business responsibilities.
Psst… Want to know a secret? You can take professional help from Upreports and still expand without even making time out of your already busy schedule. For 10+ years, we’ve been helping businesses of all sizes grow online via result-driven digital marketing solutions.
Need help with SEO? Struggling with content marketing or social media management? Looking for ways to build online reputation? No matter what problem you’re in, our team will handle it for you. We will make sure you get long-term online success.
Email us at hello@upreports.com to discuss your business expansion goals today!
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Vivek Khullar
Vivek Khullar is a content creator who manages everything content for our clients. With 7+ years of work experience, he helps clients with content strategy, blogging, website content, creative content, and promotional material. Vivek can be found on his gaming console if nowhere else.