A case study focused on medical industry
Mr. Samson (name changed to protect client identity) active in medicine field and facing defamation from a disgruntled employee. The threat came from media coverage in multiple digital newspapers.
Client entrusted Upreports Infotech with the task of delivering a negativity-free first page of Google USA. Major goals of the personal reputation management campaign:
Pushing down negative links from Google's first page
Population the first page with positive & trustworthy resources
Establishing client as an authority figure in medical field
Our team of reputation managers focused on working with client's real identity as a surgeon and making it highly authoritative through:
The first month was dedicated to assets creation and making sure that we get 100% right on the new persona of Mr. Samson.
First 10 days were dedicated on finalizing tone, language nuances, content formats month will be used to create cornerstone assets that carry the potential to rank quickly on first page.