Client Introduction & Project Goals

Mr. Samson (name changed to protect client identity) active in medicine field and facing defamation from a disgruntled employee. The threat came from media coverage in multiple digital newspapers.


The threat came from bad media coverage in multiple digital newspapers.



Client entrusted Upreports Infotech with the task of delivering a negativity-free first page of Google USA. Major goals of the personal reputation management campaign:

Goal 1

Pushing down negative links from Google's first page

Goal 2

Population the first page with positive & trustworthy resources

Goal 3

Establishing client as an authority figure in medical field

Work Approach

Our team of reputation managers focused on working with client's real identity as a surgeon and making it highly authoritative through:

Assets Creation

Assets Optimization

Assets Authority building

"Over the span of first 3 months, we built client presence on over 50 profiles so that we are able to push down all the negative links on Google USA."



The first month was dedicated to assets creation and making sure that we get 100% right on the new persona of Mr. Samson.


First 10 days were dedicated on finalizing tone, language nuances, content formats month will be used to create cornerstone assets that carry the potential to rank quickly on first page.


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