This case study documents 3-month performance of Google Adwords campaign run by Team UpReports for Ekattva Yogashala, an emerging yoga school based in Rishikesh, India. The main product of the yoga institute in 200 hours yoga teacher training certification priced at $1300.
The goal was to reach people living in developed countries and interested in making a career as yoga teacher
Major goals of Adwords campaign:
Ralavant Website Traffic
More Student Signups
More Course Queries
Ad Campaign Setup and Enhncements
The competition for the 'Yoga teacher training' keywords is brutal. the average bid price goes to $25. Since the client was on small advertising budget, our team undertook extensive research to create a highly focused campaign tergeted towards cheaper keywords and search phrases with less volume.