Goal 1
Building initial base of consultants
Client Introduction and Project Goals
QuickConsult is an online consultation platform that connects people with top industry experts and consultants of india. The powerful website is build to facilitate secure chat and email consultation along with swift payments.
While the startup had the development talent to build an ace consultation platform, it required help in:
Goal 2
Media coverage
Goal 3
Ranking and web Presence
Initial Analysis and Action Plan
Our branding and marketing specialists closely studied the current state of QuickConsult and discovered:
- Presence of testing and irrelevant pages on Google's first page
- Irrelevant results related to brand's spelling
- Non-existent media coverage
- Non optimized category pages
For startups, it's important to be present on the right channels and have an ace presence on Google for relevent search queries. To accomplish the same, we dedicated efforts in following areas:
- Startup listing and optimization
- Page optimization & upgrades
- Url planning & internal linking
- Quora activity
- Keyword focused blogging
Media Publishing & Database Development
Media Publishing Action Plan
To create initial hype for the startup, our team of content strategists made media contributions on digital publishers that were most relevant to the brand. After detailed planning, we finalized the following mediums to reach top media sites:
Guest contributions
Founder interviews
Brand mentions
Result
In just 3 months, we took QuikConsult to the leading India's digital media publishers that speak about enterpreneurs and startups.
Database Development Action Plan
Building database of consultants for a new platform is always a big challenge. Consultants had to be educated about the venture and its vision to bring the right talent online for chat and email consultation.
Team UpReports focused on utilizing personal reach to connect with consultants and answer their queries. Our most rewarding channels were:
Result