{"id":94,"date":"2016-10-03T05:11:35","date_gmt":"2016-10-03T05:11:35","guid":{"rendered":"http:\/\/www.upreports.com\/blog\/?p=94"},"modified":"2022-11-29T11:52:52","modified_gmt":"2022-11-29T11:52:52","slug":"branding-design-development-marketing-companies","status":"publish","type":"post","link":"https:\/\/www.upreports.com\/blog\/branding-design-development-marketing-companies\/","title":{"rendered":"How to Become a Brand in Design, Development, or Marketing Industry?"},"content":{"rendered":"<p>It takes years to build a brand name but once it\u2019s done, the benefits outweigh the efforts by manifolds. That\u2019s why we are always telling clients to look at the bigger picture. IT companies &#8211; especially new and emerging ones &#8211; often struggle with brand building in the absence of professional guidance. Team UpReports wants to change this.<\/p>\n<p>This blog is the outcome of a LinkedIn post titled, \u2018<a href=\"https:\/\/www.linkedin.com\/pulse\/why-design-development-firms-focusing-upwork-similar-sites-sharma\">Why companies focusing only on Upwork will perish?<\/a>\u2019 published by our Growth Manager. For IT companies who want to grow and prosper, we bring this detailed brand building guide that lists most promising channels, branding hacks, and pointers for beginners.<\/p>\n<p>Before we kick it off, let\u2019s get one thing straight:<\/p>\n<blockquote><p><strong>Brands are not born. They are made by years of dedicated efforts. <\/strong><\/p><\/blockquote>\n<p>Take any iconic company, and you will discover that it was once small and vulnerable. Some were born in garages (think Apple and Microsoft); some sold odd items before building legendary products (Think Sony whose first product was rice cooker)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/iconic-companies-small-start.jpg\" alt=\"iconic-companies-small-start\" width=\"799\" height=\"486\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/iconic-companies-small-start.jpg 799w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/iconic-companies-small-start-300x182.jpg 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/iconic-companies-small-start-768x467.jpg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>In short, you can totally be the next-big-thing in IT industry.<\/p>\n<p>Another thing, we are speaking from our collective work experience of 20 years and only about things that we have seen work. Now, let\u2019s get straight to brand building!<\/p>\n<h2><strong>Inbound marketing\u00a0 <\/strong><\/h2>\n<p>If there is one thing we love at UpReports, its inbound marketing. We live by it for our growth as well as our clients\u2019. It is probably the best way to capture leads in web design, development, and marketing industry. For those who don\u2019t know, inbound marketing includes:<\/p>\n<ul>\n<li>Blogs<\/li>\n<li>Videos<\/li>\n<li>Audio content<\/li>\n<li>eBooks<\/li>\n<li>Newsletters<\/li>\n<li>SEO<\/li>\n<li>Social media<\/li>\n<\/ul>\n<p>Inbound marketing is everything that establishes your company as a valuable channel of knowledge. It is the opposite of paying for attention.<\/p>\n<p>IT product companies (think <a href=\"https:\/\/moz.com\/\">MOZ<\/a> and <a href=\"https:\/\/buffer.com\/\">Buffer<\/a>) are widely trusted, and they invest big time in inbound marketing. That\u2019s why we all trust them!<\/p>\n<h2><strong>Relationship building <\/strong><strong>\u00a0<\/strong><\/h2>\n<p>We didn\u2019t touch outbound marketing in above section. Well, it includes PPC, radio ads, sales flyers, cold calling, bulk emails, and everything else that people didn\u2019t ask for. You can say it includes everything that isn\u2019t relationship building.<\/p>\n<p>By the way, do you know 45% of direct mail never gets opened? Here are some more stats:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-97\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/outbound-marketing-stats-upreports.png\" alt=\"outbound-marketing-stats-upreports\" width=\"793\" height=\"483\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/outbound-marketing-stats-upreports.png 793w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/outbound-marketing-stats-upreports-300x183.png 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/outbound-marketing-stats-upreports-768x468.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>Relationship building is increasingly gaining acceptance in IT industry to generate relevant leads through networking and communication channels. Right now, the hottest channels of relationship building for IT industry are:<\/p>\n<ul>\n<li>LinkedIn<\/li>\n<li>Twitter<\/li>\n<li>QA sites like Stack Overflow<\/li>\n<li>Community platforms like Growth Hackers<\/li>\n<\/ul>\n<p>Some of the above channels are deployed for inbound marketing as well but they deserve a mention here. That\u2019s because you are not the only one growing. Your connections are flourishing too. And if you become part of their growth story, you will benefit in the long run.<\/p>\n<h2><strong>Strategic partnerships \u00a0<\/strong><\/h2>\n<p>You have an awesome design team and there are ample projects to keep everyone busy. Then, one day a client comes looking for design but also wants assistance with marketing. He doesn\u2019t want to deal with two companies at once. What will you do?<\/p>\n<p>These scenarios are not unheard of in IT industry. It is simply less hassle to get all your work done from one place. So, think about entering into strategic alliances with teams that are awesome at what they do.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-95\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/upreports-growth-partnership.png\" alt=\"upreports-growth-partnership\" width=\"809\" height=\"496\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/upreports-growth-partnership.png 809w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/upreports-growth-partnership-300x184.png 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2016\/10\/upreports-growth-partnership-768x471.png 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/p>\n<p>Okay, even if you don\u2019t want to diversify into an entirely different service category, there are areas that you might not have touched yet. Like corporate presentations and sales decks for design agencies.<\/p>\n<h2><strong>Authority building<\/strong><\/h2>\n<p>Ever heard of Sinatra test? It means doing something so great that people wouldn\u2019t doubt your expertise for a second. For instance, if influencers follow you on Instagram, then, people will accept that you are good with the\u00a0camera. Web service providers can do tons of things to gain authority:<\/p>\n<ul>\n<li>Design agencies can focus on winning popular awards in creativity<\/li>\n<li>Marketing firms can focus on getting published on media sites like Entrepreneur.com<\/li>\n<li>SEO companies can become Certified Google Partner and get other industry affiliations<\/li>\n<\/ul>\n<p>Authority elements on the\u00a0website will remove doubts prevailing in the minds of a potential client. In short, you will have more than words and portfolio to prove that you are the best in the market.<\/p>\n<p>Obviously, dominating industry search phrases and keywords on Google also helps. If case you haven&#8217;t managed it yet, <strong><a href=\"http:\/\/www.upreports.com\/blog\/why-your-website-wont-appear-first-google-page\/\">these could be the reasons<\/a><\/strong>.<\/p>\n<h2><strong>Ace marketing team <\/strong><strong><br \/>\n<\/strong><\/h2>\n<p>Only those can show the way who know the way. A marketing team that\u2019s still worshipping age old practices of client acquisition and lead generation can get you nowhere. Well, it will get you somewhere but not at the top.<\/p>\n<p>Best web design, development, and marketing companies focus on building a team that knows:<\/p>\n<ul>\n<li>What\u2019s hot in the market?<\/li>\n<li>Where future clients are?<\/li>\n<li>What channels will maximize results?<\/li>\n<\/ul>\n<p>Whether you are hiring for SEO, social media or community participation, make sure you have people who really know their job and believe in the <strong><a href=\"http:\/\/www.upreports.com\/blog\/data-business-decision-making\/\">power of data<\/a><\/strong>. <em>There is no dearth of mediocrity in the hiring market.\u00a0 <\/em><\/p>\n<p>We know these are just pointers. Not something you can take and implement straight away. But it\u2019s kind of difficult to chalk out an action plan without:<\/p>\n<ul>\n<li>Gathering business insights<\/li>\n<li>Evaluating business goals<\/li>\n<li>Considering previous efforts<\/li>\n<li>Analyzing resources and budget details<\/li>\n<\/ul>\n<p>If you really want to change gears and build an organization that\u2019s a brand in itself, Team UpReports is here to help.<\/p>\n<p>Drop us an email at <strong>hello@upreports.com<\/strong> and we will help you carve out a growth strategy that you can implement easily.<\/p>\n<p>Have queries to ask? Drop them in the comments section and we will answer!<\/p>\n<p>Learn about our most popular digital marketing services:<\/p>\n<p><a href=\"https:\/\/www.upreports.com\/social-media-marketing-services.html\">Social media marketing services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/seo-services-india.html\">SEO services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/online-reputation-services\/\">Reputation management services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/online-marketing-services.html\">Online marketing services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/content-creation-marketing.html\">Content creation and marketing services in India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are millions of IT service providers selling online. While most are making a living, only few bag big projects and growing at a lightning pace. Today, Team Upreports will tell what exactly you need to focus on for becoming a top rated web design, development, and marketing company. Warning: Truth ahead.  <\/p>\n","protected":false},"author":1,"featured_media":233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,9],"tags":[497],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion","category-growth","tag-become-a-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Brand in Design, Development or Marketing Industry?<\/title>\n<meta name=\"description\" content=\"Digital marketing tips to become a brand. 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