{"id":879,"date":"2019-07-04T09:10:50","date_gmt":"2019-07-04T09:10:50","guid":{"rendered":"http:\/\/www.upreports.com\/blog\/?p=879"},"modified":"2022-11-28T09:30:22","modified_gmt":"2022-11-28T09:30:22","slug":"buyer-journey-mapping-customers-guide","status":"publish","type":"post","link":"https:\/\/www.upreports.com\/blog\/buyer-journey-mapping-customers-guide\/","title":{"rendered":"Understanding Customers With Buyer Journey Mapping \u2013 Beginners Guide"},"content":{"rendered":"<p>In today\u2019s smartphone-driven times, customers don\u2019t simply walk through your door to buy a product. Every buyer goes through a journey and mapping it can help you improve footfalls, sales, and leads.<\/p>\n<p>The modern consumer is more informed than ever. Before visiting you, they do their share of research online. They go through an entire process from <i>considering the product<\/i> to <i>researching about it<\/i> to <i>finally making the purchase<\/i>. This whole drill has been given the term \u2018buyer journey\u2019. And this is what this blog post is about.<\/p>\n<p>We\u2019ll learn:<\/p>\n<ul>\n<li>What exactly is the buyer\u2019s journey?<\/li>\n<li>What are the different stages of the buyer journey?<\/li>\n<li>Why it\u2019s important for businesses to under the customer journey?<\/li>\n<li>How to create content that aligns with the customer journey?<\/li>\n<\/ul>\n<p>Let\u2019s start by first defining buyer journey mapping.<\/p>\n<p><b>What\u2019s buyer journey mapping?<\/b><\/p>\n<p>First, let\u2019s understand what\u2019s buyer journey is:<\/p>\n<p><b><i>\u00a0\u201cThe buyer\u2019s journey is simply the research process a buyer goes through before making a purchase.\u201d\u00a0<\/i><\/b><\/p>\n<p>Do all clear?<\/p>\n<p>Now, buyer journey mapping simply means chalking out your target audience\u2019s journey so that you can achieve business objectives.<\/p>\n<h3><b>Stages of buyer journey\u00a0<\/b><\/h3>\n<p>As we mentioned earlier, the buyer journey unfolds in multiple steps. Below are the most important stages of the buyer journey:<\/p>\n<p><b>Awareness<\/b>: The first stage of the buyer\u2019s journey process is when the buyer realizes that they have a problem, desire, or need. Let\u2019s understand with the help of an example:<\/p>\n<p><i>John just moved into a new neighborhood. Within some days, he noticed that he is getting stomach aches. He doesn\u2019t know the cause; he just becomes aware that something is wrong in this new neighborhood.<\/i><\/p>\n<p>This is the awareness stage that will lead to the next step of the buyer journey.<\/p>\n<p><b>Research<\/b>: Once the buyer realizes they have a problem, research begins (nowadays mostly online). The buyer begins to gather more information about the problem or desire.<\/p>\n<p><i>John quickly turns to Google to do research. During the research, he found that the tap water supplied in the area is not fit for direct consumption. He needs to buy a water purifier after visiting the doctor for medicine.\u00a0<\/i><\/p>\n<p><b>Consideration<\/b>: In this stage of the buyer journey, the buyer is aware of what the problem is, and the need to solve it exists. The buyer begins to explore, compare options, and get recommendations. She starts reaching out to friends for suggestions, reads reviews of products on top of her mind, and also connects with sales reps.<\/p>\n<p><i>John starts to look for companies whose products meet his requirements and eliminates those who don\u2019t. He also calls sellers to get more information about the product before making a final decision.<\/i><\/p>\n<p><b>Decision: <\/b>In the final stage of the buyer journey, your prospective customer or client has decided on what the best solution is going to be.<\/p>\n<p><i>John has finally selected a product that meets all his requirements and he is ready to purchase a water purifier.\u00a0<\/i><\/p>\n<p>The graphic below illustrates the buyer\u2019s journey to further help you with the mapping part!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-881\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2019\/07\/updated-diagram.png\" alt=\"market research\" width=\"1666\" height=\"568\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2019\/07\/updated-diagram.png 1666w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2019\/07\/updated-diagram-300x102.png 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2019\/07\/updated-diagram-768x262.png 768w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2019\/07\/updated-diagram-1024x349.png 1024w\" sizes=\"(max-width: 1666px) 100vw, 1666px\" \/><\/p>\n<p>So, this is the buyer\u2019s journey from start to finish.<\/p>\n<h3><b>Buyer journey mapping for businesses &#8211; Importance<\/b><\/h3>\n<p>It is widely accepted that 70% of the buyer\u2019s journey is complete before a buyer even reaches out to sales. When they do, they are already well-informed and close to the point of making a purchase.<\/p>\n<p>This 70% of the self-driven buyer journey is all about research and gathering information, and the truth is that businesses that are assisting buyers with this are winning sales and profits. This is why buyer journey mapping is important. Without understanding the buyer\u2019s journey and mapping it out, you simply cannot create the right content.<\/p>\n<p>Understanding the buyer\u2019s journey simply means knowing what kind of information people are looking for before buying a product. When you provide them with that valuable information and answers at every stage, buyers begin to trust you and they are most likely to purchase from you. And this is what you exactly want.<\/p>\n<p><b>More clients, more sales, more profit!<\/b><\/p>\n<p>To accomplish the above, you need to take yourself right in front of buyers with some amazing content. Let\u2019s see how you can create content for every stage in the buyer\u2019s journey to convert potential customers into paying customers.<\/p>\n<p><i>\u00a0\u00a0\u00a0 <\/i><i>Learn how we helped a small LED company become a global brand. <\/i><a href=\"https:\/\/www.upreports.com\/pdf\/GlobalSEO-Casestudy.pdf\"><i>Read case study<\/i><\/a><i>\u00a0<\/i><\/p>\n<p><b>Buyer journey content creation\u00a0<\/b><\/p>\n<p>Ask top content marketers of the world and they will recommend creating content that addresses the challenges customers face at each step so that they feel confident about moving to the next step. Below is how we can map content for every stage to help <i>John<\/i> choose the right product. And by the right product, we mean YOUR PRODUCT!<\/p>\n<p><b>Customer journey mapping \u2013 Get help<\/b>We are sure now you have gotten a good idea of what a buyer\u2019s journey is and why it matters to your business. Content that makes buyers think \u2018<i>Oh yes, that\u2019s what I was looking for<\/i> and resolves their issues at every stage will definitely make them turn to you for their purchase. While mapping the buyer journey is highly rewarding, creating content for all the different stages can be exhausting since it requires research, planning, content creation, and publishing. At Upreports, we help businesses and brands plan content for every buyer journey stage so that they generate long-term value.\u00a0 Email us at <a href=\"mailto:hello@upreports.com\">hello@upreports.com<\/a> to discuss your content goals with an experienced team of creators. All businesses need to pay attention to the buyer\u2019s journey to generate more leads. You might struggle at first but trust us, it\u2019s worth the effort.<\/p>\n<table style=\"height: 1936px;\" width=\"566\">\n<tbody>\n<tr>\n<td><b>STAGE<\/b><\/td>\n<td><b>CONTENT<\/b><\/td>\n<td><b>Content Example<\/b><\/td>\n<\/tr>\n<tr>\n<td>AWARENESS\n<p>\u00a0<\/p>\n<p>&amp; RESEARCH<\/p>\n<\/td>\n<td>In the first stage, provide content that is focused on the problem.\n<p>\u00a0<\/p>\n<p>Create content that educates potential customers about their needs or problem as well as the risks that can arise because of inaction.<\/p>\n<p>Don\u2019t try to sell your product or service at this stage as it can put off the buyers. They will think you are highlighting the issue just because you want to sell your products.<\/p>\n<p>So, keep the content strictly educational and build brand awareness in the process.<\/p>\n<p>You can create educational blog posts, e-books, editorials, research reports, or anything that helps buyers better understand their problems.<\/p>\n<\/td>\n<td><i>\u201cWhat are the symptoms of drinking contaminated water?\u201d<\/i>\n<p>\u00a0<\/p>\n<p><i>\u201cHow can you treat water at home?\u201d<\/i><\/p>\n<p><i>\u201cBiggest reason of your stomach pain\u201d<\/i><\/p>\n<p>Each of these content ideas provides helpful information to John which helps him pinpoint his problem.<\/p>\n<p>The content in no way promotes the product.<\/p>\n<p>And in the process, he also comes to know about your company in a subtle way.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>CONSIDERATION<\/td>\n<td>At this stage, provide content that is focused on the solution.\n<p>\u00a0<\/p>\n<p>Create content that tells prospective buyers how your product can solve their problem effectively by emphasizing the benefits of your product.<\/p>\n<p>Your goal here is to create content that can convince buyers that you are experts in the field and you know what you are talking about.<\/p>\n<p>You can create videos, webinars, and podcasts around the solution buyers are looking for.<\/p>\n<\/td>\n<td>\u201c<i>5 things to see in a water purifier\u201d<\/i>\n<p>\u00a0<\/p>\n<p><i>\u201cHow do water purifiers work?\u201d<\/i><\/p>\n<p><i>\u201cAre water purifiers effective?\u201d<\/i><\/p>\n<p>Such content provides information about the solution to John and helps your business to establish itself as an industry expert.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>DECISION<\/td>\n<td>In the last stage of the buyer\u2019s journey, you can go all gaga over your products and business.\n<p>\u00a0<\/p>\n<p>Create content that tells buyers why your product is the best of the others in the market.<\/p>\n<p>You can create case studies, review videos, offer live demos, product comparison charts, or anything that makes your product look more appealing than the others.<\/p>\n<\/td>\n<td>\u201cWhich is the best water purifier?\u201d\n<p>\u00a0<\/p>\n<p>\u201cCompare top 3 purifiers\u201d<\/p>\n<p>\u201cWhat our Clients say\u201d<\/p>\n<p>Such content promotes your product directly and lets the buyers know why they should choose you.<\/p>\n<p>After weighing the pros and cons of different products, John chooses the one which is best for him and meets all his requirements.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>\n\nLearn about our most popular digital marketing services:&nbsp;<br><a href=\"https:\/\/www.upreports.com\/social-media-marketing-services.html\">Social media marketing services in India<br><\/a><a href=\"https:\/\/www.upreports.com\/online-reputation-services\/\">Reputation management services in India<br><\/a><a href=\"https:\/\/www.upreports.com\/online-marketing-services.html\">Online marketing services&nbsp;in India<br><\/a><a href=\"https:\/\/www.upreports.com\/content-creation-marketing.html\">Content creation and marketing services in India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s smartphone-driven times, customers don\u2019t simply walk through your door to buy a product. Every buyer goes through a journey and mapping it can help you improve footfalls, sales, and leads. The modern consumer is more informed than ever. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[115,114,112],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-buyer-journey-mapping","tag-customer-journey-mapping","tag-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Customers With Buyer Journey Mapping \u2013 Beginners Guide<\/title>\n<meta name=\"description\" content=\"Customer journey mapping is a important aspect for businesses to understand the customer&#039;s experience. 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