{"id":527,"date":"2018-02-07T10:20:23","date_gmt":"2018-02-07T10:20:23","guid":{"rendered":"http:\/\/www.upreports.com\/blog\/?p=527"},"modified":"2022-11-29T10:19:07","modified_gmt":"2022-11-29T10:19:07","slug":"growth-marketing-strategies-2018","status":"publish","type":"post","link":"https:\/\/www.upreports.com\/blog\/growth-marketing-strategies-2018\/","title":{"rendered":"12 Proven Growth Marketing Strategies to Win 2020"},"content":{"rendered":"<p>Without effective business growth marketing strategies, there is a rare chance of survival in this fiercely competitive market. Whether you are running a small business or a multi-national brand, growth has to be on top of your mind to stay ahead. And if you think your growth strategy is complete without thinking digital, we have some facts for you:<\/p>\n<ul>\n<li>From 2018-19, Snapchat\u2019s monthly active user base reached\u00a0 360 million.<\/li>\n<li>Half a decade old Tinder witnesses over a billion user actions every day.<\/li>\n<li>Last year, Instagram doubled its user base to 800 million monthly active users.<\/li>\n<\/ul>\n<p>Because entrepreneurs and businesses think of Upreports when they think about growth marketing, we decided to share proven business growth marketing strategies to help business owners trying to find their way out of the growth labyrinth.<\/p>\n<p>Have a look at these powerful business growth marketing strategies that will help you win in 2020:<\/p>\n<h2><strong><b>Niche marketing <\/b><\/strong><\/h2>\n<p>Marketing your products and services to a niche audience is quickly becoming a popular business growth marketing strategy. Also known as micro marketing, it\u2019s quite inexpensive to start and offers way less competition and a great platform to build customer rapport.<\/p>\n<p>Niche marketing lets you concentrate your full-blown efforts on one specific, well-defined segment of the population. Here is a tip for those planning to indulge in niche marketing:<\/p>\n<p>In recent years, the web has seen the emergence of niche-focused platforms which has simplified the task for businesses and helped them deliver tailored experiences. Or you can just focus on solving one problem at a time.<a href=\"https:\/\/medium.com\/@dunn\/get-one-thing-right-89390244c553\" target=\"_blank\" rel=\"noopener noreferrer\"> Here\u2019s how Bonobos did it<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-533\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/rayi-christian-wicaksono-366-1.jpg\" alt=\"growth marketing strategies\" width=\"592\" height=\"444\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/rayi-christian-wicaksono-366-1.jpg 4000w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/rayi-christian-wicaksono-366-1-300x225.jpg 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/rayi-christian-wicaksono-366-1-768x576.jpg 768w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/rayi-christian-wicaksono-366-1-1024x768.jpg 1024w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<h2><strong><b>Influencer marketing <\/b><\/strong><\/h2>\n<p>Renowned business growth marketing strategists and growth hackers are calling Influencer Marketing \u201cThe Next Big Thing\u201d. And there are solid numbers to support this fact. Collective Bias conducted a study involving 14000 respondents in the USA, and it revealed that 70% of millennials take the \u2018social word\u2019 of their peers while making purchase decisions.<\/p>\n<p>There can be many ways to integrate influencer marketing into your growth marketing plan but the easiest is to collaborate with influencers that matter to you. Thankfully, there are influencers and micro celebs in almost every industry. In short, this has to be one of your top growth marketing strategies in 2020.<\/p>\n<p>Discuss your business growth queries with the top team of growth hackers over a<a href=\"https:\/\/www.upreports.com\/contact.php\" target=\"_blank\" rel=\"noopener noreferrer\"> free email consultation session<\/a>.<\/p>\n<h2><strong><b>AI-powered marketing <\/b><\/strong><\/h2>\n<p>AI marketing means leveraging futuristic tech to create business leverage and improve human experiences. In simpler words, data is used to furnish information based on moods, interests, and needs. Now, AI-powered growth marketing is not something small businesses can put their pets on right now because of associated costs. However, this is already one of the favorite business growth marketing strategies of big brands.<\/p>\n<p>Last year,<a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Starbucks<\/a> introduced its customers to AI marketing through My Starbucks Barista. The Barista is a voice assistant uniquely tailored to the behavior, context, and preferences of each customer. It\u2019s not hard to understand how AI can effectively impact your business model if you have the financial resources for it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-529\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/bench-accounting-49025-1.jpg\" alt=\"growth marketing strategies\" width=\"511\" height=\"341\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/bench-accounting-49025-1.jpg 3500w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/bench-accounting-49025-1-300x200.jpg 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/bench-accounting-49025-1-768x513.jpg 768w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/bench-accounting-49025-1-1024x684.jpg 1024w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<h2><strong><b>Reverse engineering growth strategy <\/b><\/strong><\/h2>\n<p>Reverse engineering is the process of working backward from the closure to understand how that finish point was reached. Answering questions like \u2018What strategies are working for my competitor\u2019 is where the whole process begins. You could get your answer by reverse engineering major campaigns that have been successful for your competitor.<\/p>\n<p>When it comes to marketing, reverse engineering can include identifying keywords, backlinks check, content analysis paid campaigns review, etc. It\u2019s all about finding the most rewarding work of competitors to make it part of your overall growth marketing strategy.<a href=\"https:\/\/www.upreports.com\/blog\/semrush-small-businesses-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer\"> SEMrush<\/a> is one of the best tools to reverse engineering by running in-depth competitor analysis.<\/p>\n<h2><strong><b>Create video &amp; VR content <\/b><\/strong><\/h2>\n<p><a href=\"http:\/\/www.insivia.com\/27-video-stats-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">A survey<\/a> based on video content marketing concluded that business growth marketers investing in video content strategies are growing revenue 49% faster than others. Look at any major media platform and you will realize how fast the shift to video content is happening.<\/p>\n<p>If both text and video content are available on the same topic, then, most are likely to choose video. Need a solid fact that will prove that video and VR are the future? Facebook spent nearly 2 billion dollars to acquire Oculus, the leading tech brand in the virtual reality space. That\u2019s why we recommend clients focus on video while crafting growth marketing strategies for social channels like Facebook and Instagram.<\/p>\n<h2><strong><b>Leverage social media<\/b><\/strong>\u00a0<strong><b>for growth<\/b><\/strong><\/h2>\n<p>According to a social media growth report, 92% of marketers claim that <a href=\"https:\/\/www.upreports.com\/social-media-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing services<\/a> play an essential part in promoting your business better. 80% stipulated that it brought tremendous value to their online assets. These statistics demonstrate the huge potential for social media marketing to grow business exponentially and to maximize sales.<\/p>\n<p>With 2.07 billion and 800 million monthly active users, Facebook and Instagram are the biggest social media platforms that could be leveraged for social media marketing.<a href=\"https:\/\/www.entrepreneur.com\/article\/223999\" target=\"_blank\" rel=\"noopener noreferrer\"> Here\u2019s how<\/a> Chobani Yogurt boosted its sales by using social media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-536\" src=\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/anete-lusina-382329-1.jpg\" alt=\"growth marketing strategies\" width=\"492\" height=\"327\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/anete-lusina-382329-1.jpg 3000w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/anete-lusina-382329-1-300x200.jpg 300w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/anete-lusina-382329-1-768x511.jpg 768w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2018\/02\/anete-lusina-382329-1-1024x681.jpg 1024w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<h2><strong><b>Big data-driven growth <\/b><\/strong><\/h2>\n<p>The talk about big data has been going on for more than half a decade now but it is now that it has started making sense to small and mid-sized ventures. Every business has business data but its complexity often makes it redundant. Big data technologies assisted with machine learning and AI are making it easy for all to make the most of data. From established brands to non-profits, everyone is taken by the potential of Big Data.<a href=\"http:\/\/www.nxtbook.com\/nxtbooks\/mspcomm\/teradata_2014q1\/index.php#\/12\" target=\"_blank\" rel=\"noopener noreferrer\"> Here is a success story<\/a> for deeper insights.<\/p>\n<p>Now that we have spoken about the lesser-known business growth marketing strategies in detail, let\u2019s wrap up by acknowledging the popular &amp; futuristic growth marketing tactics.<\/p>\n<p>Here are the remaining business growth marketing strategies that will help you win 2020:<\/p>\n<p><strong><b>Device-driven marketing &#8211; <\/b><\/strong>Smart speakers literally invaded homes across the world. Such devices obviously will soon become a critical part of marketing growth strategies.<\/p>\n<p><strong><b>Micro-moments<\/b><\/strong> &#8211; The marketing concept evolved by Google is going to be big in the coming years. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/micro-moments-understand-new-consumer-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Learn more<\/u><\/a><\/p>\n<p><strong><b>Chatbot-driven interactions &#8211; <\/b><\/strong>People love to chat more than speaking over the phone, and this is driving Chatbot driven growth marketing.<\/p>\n<p><strong><b>Native ads<\/b><\/strong> &#8211; As web users grow less tolerant of generic advertising, marketers have to bet on growth marketing strategies focused on native ads.<\/p>\n<p><strong><b>App-focused marketing<\/b><\/strong>\u00a0 &#8211; There is an app for everything out there and hence leaving popular apps out of your growth marketing strategy in 2018 won\u2019t be wise.<\/p>\n<h2><strong><b>Growth endnote <\/b><\/strong><\/h2>\n<p>Above are the major business growth marketing strategies and advertising channels that small as well as big brands will be betting upon. However, this doesn\u2019t mean tried and tested growth marketing tactics like paid campaigns, SEO, and social media don\u2019t work. All they need is a modern approach and seasoned experts.<\/p>\n<p>Need help with brand building and audience engagement? Email us at hello@upreports.com to connect with top growth marketing experts.<\/p>\n<p>Like<a href=\"https:\/\/www.facebook.com\/upreports\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Upreports on Facebook<\/a> for a regular supply of interesting blogs, business growth resources, and the latest tech updates.<\/p>\n<p><a href=\"http:\/\/www.upreports.com\/free-reports.html\" target=\"_blank\" rel=\"noopener noreferrer\">Browse our growing library<\/a> of marketing case studies and free reports for more business growth marketing tips, strategies, and hacks.<\/p>\n<p><i>Note: This is the updated version of the blog! Originally published in 2018. Includes updated insights from 2020<\/i><\/p>\n<p>Learn about our most popular digital marketing services:<\/p>\n<p><a href=\"https:\/\/www.upreports.com\/social-media-marketing-services.html\">Social media marketing services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/seo-services-india.html\">SEO services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/online-reputation-services\/\">Reputation management services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/online-marketing-services.html\">Online marketing services in India<\/a><\/p>\n<p><a href=\"https:\/\/www.upreports.com\/content-creation-marketing.html\">Content creation and marketing services in India<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without effective business growth marketing strategies, there is a rare chance of survival in this fiercely competitive market. Whether you are running a small business or a multi-national brand, growth has to be on top of your mind to stay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[153,154,45,44],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-business-growth","tag-business-growth-strategies","tag-business-strategies","tag-growth-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Proven Growth Marketing Strategies to Win 2018<\/title>\n<meta name=\"description\" content=\"Growth marketing strategies for businesses and entrepreneurs. Niche marketing, influencer marketing &amp; app marketing are the top growth marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upreports.com\/blog\/growth-marketing-strategies-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Proven Growth Marketing Strategies to Win 2018\" \/>\n<meta property=\"og:description\" content=\"Growth marketing strategies for businesses and entrepreneurs. 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