So, here is our super online store checklist to get the best online shop features that will help you in building an online store to sell anything you want!<\/p>\n
Start with the logo<\/strong> <\/em>\u2013 This little thing is part of your brand identity. So, give some time to creating a logo. Don\u2019t go running to Fiverr to get it made at the cheapest rate. Spare some time to come up with a unique design.<\/p>\n Photos matter a LOT<\/strong> <\/em>\u2013 Whatever you are selling will sell only if the images will impress. Bad product images leave a really bad impression. So, getting high-quality product images should top your list of online store checklists.<\/p>\n Make space for Most Popular<\/strong> <\/em>\u2013 There will some products that will sell like hotcakes for their pricing, quality, market demand, or whatever reason. So, don\u2019t forget to create a \u2018Most Popular\u2019 or \u2018Top Selling\u2019 section on your ecommerce store.<\/p>\n Think about mobile<\/em> <\/strong>\u2013 Online store checklists that miss this definitely suck. More than half of the people who know about the internet access it through smartphones and mobile devices. So, make sure your online shop is built for smart devices.<\/p>\n Arrange engaging copy<\/strong> <\/em>\u2013 If you are selling unique products, then, your copy (or product descriptions) got to be engaging. Boring ones won\u2019t hold visitors\u2019 attention. Also, make sure there are no grammar blunders. Not an online store feature but something worth getting.<\/p>\n Get ace products<\/strong> <\/em>\u2013 Lame or low-quality products will gather you terrible reviews in the very beginning. So, pledge to deal only in quality products that will make shoppers recommend your online store to others as well.<\/p>\n Master color scheme<\/strong> <\/em>\u2013 Embrace a color palate that is soothing to the eyes. Ask the designer to keep color psychology in mind while creating the initial design drafts of your online store.<\/p>\n Put data on duty<\/strong><\/em> \u2013 If you have spent some time analyzing top online store features, you must have noticed the \u2018Recently Seen\u2019 section. Such features will put you in a league of top online stores and of course generate more sales.<\/p>\n Make sign-up easy<\/strong> <\/em>\u2013 Simplifying sign-up for your ecommerce store will help in getting more registered shoppers and give you more data to analyze. So, make it as simple as possible. Social media signup is an online shop feature worth having.<\/p>\n Set priorities right<\/strong><\/em> – The prime objective of first-time shoppers is to get their hands on what they are after. So, asking people to sign-up before they reach the checklist is a bad idea. So, set your priorities right.<\/p>\n Gather user-generated reviews<\/strong><\/em> \u2013Your online store checklist must make space for a reviews functionality that makes it easy for shoppers to leave a product review. Social media logins can definitely help here as well.<\/p>\n Think brand identity<\/strong> <\/em>\u2013 Some online stores deploy a design that stays with the visitors for a long time. There are various other elements to the brand identity. Here\u2019s a blog<\/a> we wrote that will help get more clarity on brand identity and help you in establishing the same online.<\/p>\n Make checkout easy<\/strong> <\/em>\u2013 Making the shopper struggle at the very last step is a recipe for disaster. Request your designer to create a smooth checkout funnel and check card abandonments. This online store feature is a must-have feature of the ecommerce features list<\/a> pdf that has been followed by top online stores.<\/p>\n Add Bought Together section<\/strong><\/em> \u2013 Every product page should include a \u2018Related Items\u2019 and \u2018Bought Together\u2019 section to help shoppers discover new and similar products. Highlight this point in your ecommerce shop checklist.<\/p>\n Add security affiliations<\/strong><\/em> \u2013 Do you have any special security features that make shopping more secure? If yes, don\u2019t be shy to show it off during the shopping cart funnel. Again, not really an online store feature but something that will assist conversions.<\/p>\n Add social sharing<\/em> <\/strong>\u2013 If your products are amazing, then, social sharing is a must for you. It introduces your products to a new audience and creates social buzz. It can be said that it is a free way of marketing your online shop.<\/p>\n Make shipping provisions<\/em> <\/strong>\u2013 Shoppers in developing countries like India prefer paying on receiving the products. Similarly, the concept of store pickup can also be used. So, keep multiple ways to purchase and add website features to support this.<\/p>\n Chalk out Return Policy<\/strong> \u2013 Returns policy has to be carefully shared along with the products so that shoppers have a clear understanding while they buy. Most people leave this out from their online store checklist but don\u2019t.<\/p>\n Provide wishlist creation<\/em> <\/strong>\u2013 To keep people engaged in your online store, add the feature of saving products in a wishlist. Pretty simple thing but can go a long way in generating second-time visitors and also push sales.<\/p>\n Plan special offers<\/strong> <\/em>\u2013 Stay fresh in the minds of shoppers by coming up with special offers. These can come during season festivities or also once a month to give the sales an additional push. Again, not an online store feature but worth your time.<\/p>\n Elaborate on products<\/strong> <\/em>\u2013 Shoppers want to know everything about the product before they buy. So, don\u2019t forget to make space for product size, type, dimension, and of course price while designing your online store.<\/p>\n Keep improving with insights<\/strong> <\/em>– Just building a store and leaving it to rot won’t do. You have to analyze data and see what’s working & what’s not. Here’s a detailed blog<\/a> that brings reports that will help you discover website leakages and fix them.<\/p>\n Flaunt your trust marks<\/strong> <\/em>\u2013 Security affiliations, corporate tie-ups, and security enhancements must be flaunted to make the shoppers slide down the conversion funnel. Again, make a special mark of this in your online store design checklist.<\/p>\n Give awesome support<\/em><\/strong> \u2013 Shoppers sometimes need help to discuss their product queries and doubts. Hence, you must make space for email, call, and chat support. This will save you many sales. Chat functionality would be a great online store feature to add.<\/p>\n Make search splendid<\/strong><\/em> \u2013 Sometimes shoppers are not sure exactly what they are looking for. So, your online store search has to guide their path by being intuitive and exhaustive. Search recommendations while the shopper is adding a query would be a great addition.<\/p>\n Get killer navigation<\/strong> <\/em>\u2013 While powerful search is a must, you shouldn\u2019t compromise on navigation. Get one that focuses on your catalog, audience, and of course usability. A must-have for every online store if you ask Team Upreports.<\/p>\n Gather emails and insights<\/em><\/strong> \u2013 More data you have, the greater the chances of sales growth. Make provision for newsletter subscriptions and surveys to gather insights from visitors. Simple online store feature with big returns!<\/p>\n Plan deals and freebies<\/strong><\/em> \u2013 Every major shopping store plans special deals, freebies, and shopping marathons to create hype and generate more product sales. So, you must do that too to entice shoppers to your online shop.<\/p>\n Get gift cards<\/strong><\/em> \u2013 If your dreams are to compete with the likes of eBay and Amazon or even launch local variants to them, then, gift cards are something to embrace. Make it part of your online store checklist.<\/p>\n A label like a boss<\/strong> <\/em>\u2013 Top web designers and UX experts always recommend being traditional with labeling. So, labeling the \u2018Buy Now\u2019 button as \u2018Steal It\u2019 or something of sort won\u2019t do. Check out our case studies<\/a> to gather more traffic and growth insights.<\/p>\n International pricing<\/strong><\/em> \u2013 If you have the vision to go international with your online shop, then, international pricing is something you have to figure out. Taxes, shipping, and similar details ought to be documented and communicated carefully.<\/p>\n Integrate ace review system<\/strong><\/em> \u2013 Reviews play a gigantic role in buyer decision-making. Stores like Amazon have verified reviews functionality to check spam and also encourage shoppers to leave a review. Make sure your to-do list includes this.<\/p>\n Make product tracking easy<\/strong><\/em> \u2013 Buyers cannot wait to get their hands on products and hence they get the urge to track where their shipment has reached. That\u2019s why you must add a powerful product tracking functionality.<\/p>\n Social sharing buttons<\/em><\/strong> \u2013 This is a no-brainer but super important for your online store checklist. Social sharing helps generate additional traffic to your website and also spreads your brand name further. So, make sure it rocks.<\/p>\n Deploy duper support<\/strong> <\/em>\u2013 When products take longer to arrive and turn out to be not-what-I-wanted, your support team will come into the picture. Amazing support helps in customer retention and also stops negative reviews from popping up.<\/p>\n Build a community<\/strong> <\/em>\u2013 Attracting a shopper is easy but retaining him is difficult. That\u2019s why you need to focus on building a strong community around your online store. Special discounts, memberships, and similar activities will help.<\/p>\n Embrace new tech<\/strong><\/em> \u2013 If your goal is to become one of the top online stores in your chosen category, then, technology is something you have to keep up with. Watch out for new shopping tech like virtual try-on.<\/p>\n Deploy a referral program<\/strong><\/em> \u2013 Your current customers are the easiest way to connect with new ones. So, find time to create a referral program that rewards registered users to spread the message about you.<\/p>\n Optimize optimize optimize<\/strong><\/em> \u2013 Google can be a great driver of traffic for your online store but only if you optimize product pages correctly. Hence, make a note about search engine optimization in your online store checklist.<\/p>\n Think about the app<\/strong><\/em> \u2013 Mobile apps provide a more seamless shopping experience which is the reason why major ecommerce giants are betting big on them. Don\u2019t forget to get one for your long-term strategy.<\/p>\n Build on flexible technology<\/strong> <\/em>\u2013 Build your online store on a technology that supports expansion unless you want to remain a tiny shop all your life. Be wary of online store builders that are walled gardens.<\/p>\n Embrace agile while developing<\/strong> <\/em>\u2013 Top-rated online stores are built by developers that follow agile methodology while developing. So, collaborate with a team that supports modern development practices.<\/p>\n Make homepage grand<\/strong><\/em> \u2013 If your plans are to launch a superstore, then, you must keep your homepage grand and showcases your vision. Keep it minimal with fewer products on display, and visitors will think you are a small-timer.<\/p>\n Check load time<\/strong><\/em> \u2013 To deliver a super shopping experience, the performance of your website pages must load in a blink of an eye. So, make sure you optimize everything that ought to be optimized to check load time. Struggling with site speed and performance? Discuss your case<\/a>.<\/p>\n Confirm search engine friendliness<\/strong><\/em> \u2013 Not every online store builder or development technology is built to deliver an online store that Google will admire and rank on the first page. So, don\u2019t forget to check this detail.<\/p>\n Multivendor with care<\/em> <\/strong>\u2013 Websites like Amazon and eBay are not just online stores. They are actually huge online marketplaces where tens of thousands of merchants sell their products. So, if you want to build something like Amazon, firstly acquaint yourself with the multivendor complexities.<\/p>\n Work on product filters<\/strong> <\/em>\u2013 Mega online stores have thousands of products in just one category. Filters help shoppers find what they are looking for. Since every product category will have unique ones, you have to plan them all carefully. This is a super duper important ecommerce store feature.<\/p>\n Get comparison feature<\/strong> <\/em>\u2013 Some product categories, especially gadgets, have so features that people need help in choosing the right one. A comparison feature helps in this task. This is a must-add to your online store checklist.<\/p>\n Get notification feature<\/strong> <\/em>\u2013 Products run out of stock all the time, and the \u2018Notification\u2019 feature will give you a second chance to make the sale. Don\u2019t forget to add this to the list of website features you require in your online store.<\/p>\n Create a Special Offers section<\/strong> <\/em>\u2013 Some people just want stuff for cheap, and to cater to them, you must create a dedicated section that will feature the best-discounted products on your online store.<\/p>\n Play mind games<\/strong> <\/em>\u2013 Shoppers often get second thoughts before making a purchase and it is your duty to drive away the doubts by creating urgency. Adding a timer on deals and showing a \u2018few items left\u2019 tag will encourage shoppers to shop!<\/p>\n And we are done.<\/p>\n Actually, we are not.<\/p>\n The above online store checklist will definitely give you a superstore that will generate sales, traffic, and profits but there are tons of other online store features that must be part of your amazing online store. And we are working on bringing them all for you. Already done making your online store but not sure if you got everything right. Request an audit report<\/a> from our analysts!<\/p>\n Stay tuned with us for amazing blogs, updates, and content that will help you make the most of the internet.<\/p>\n Struggling with something related to design, development, marketing, or growth? All you got to do is drop us an email at hello@upreports.com<\/a> to connect with a top team of designers, analysts, developers, marketers, and growth hackers.<\/p>\n Follow us on Twitter<\/a> for amazing tweets, growth insights, and cool resources.<\/p>\n Learn about our most popular digital marketing services:<\/p>\n Social media marketing services in India<\/a><\/p>\n SEO services in India<\/a><\/p>\n Reputation management services in India<\/a><\/p>\n![\"online](\"http:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2017\/11\/online-store-checklist.jpg\")
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