{"id":2500,"date":"2022-11-03T05:38:30","date_gmt":"2022-11-03T05:38:30","guid":{"rendered":"http:\/\/www.upreports.com\/blog\/?p=2500"},"modified":"2025-01-27T06:33:46","modified_gmt":"2025-01-27T06:33:46","slug":"facts-and-stats-about-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/","title":{"rendered":"Facts and Stats About Social Media Marketing"},"content":{"rendered":"\n<p>Social media marketing has become popular among businesses all across the globe as it has over 4.55 billion active users worldwide. Still, some businesses hesitate while investing in social media marketing. That\u2019s why we decided to create this post and share some cool facts about social media marketing.<br><\/p>\n\n\n\n<p>In this post, we &#8211; a leading <a href=\"https:\/\/www.upreports.com\/social-media-marketing-services.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">social media marketing agency in India<\/a> &#8211; will share the top facts and stats about social media marketing in 2022.<br><\/p>\n\n\n\n<p>Let\u2019s start!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/1.png\" alt=\"Facts about social media\" class=\"wp-image-2501\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/1.png 640w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/1-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social media marketing stats<\/strong><\/h2>\n\n\n\n<p>Below are the top social media marketing stats and facts for 2022:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.oberlo.in\/blog\/social-media-sites\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">91% of all<\/a> social media users access social channels via mobile devices.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>An average of<a href=\"https:\/\/datareportal.com\/reports\/digital-2021-global-overview-report\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> 2.5 hours per day<\/a> is spent on social networks and messaging.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The average person bounces between seven social media networks per month.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Over 49% of consumers depend on influencer recommendations on social media.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Adults use social media across all platforms higher than 95 minutes per day.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>82% of marketers say they repurpose content across social media channels.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">68% of marketer <\/a>companies work with influencers on social media.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Approximately <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">75% of internet users<\/a> use social media platforms to research brands.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook stats and facts<\/strong><\/h2>\n\n\n\n<p>Below are the top Facebook stats and facts in 2022:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There are over 2.85 billion monthly active users on Facebook.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook usage and activity are down to 33 minutes per day on average as compared to 39 minutes daily in 2017.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>98% of Facebook users access the platform on mobile devices.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>There are approximately <a href=\"https:\/\/www.statista.com\/statistics\/778191\/active-facebook-advertisers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">10 million active<\/a> advertisers on Facebook.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram stats and facts<\/strong><\/h2>\n\n\n\n<p>Below are the top Instagram stats and facts in 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instagram has over <a href=\"https:\/\/backlinko.com\/instagram-users\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">1 billion monthly active<\/a> users globally.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Engagement rates on Instagram are approximately more than six times higher than for those on Facebook.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>64% of Instagram users are under the age of 34.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>On average, 90% of Instagram users follow a business.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/2.png\" alt=\"Social media facts\" class=\"wp-image-2502\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/2.png 640w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/2-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pinterest stats and facts<\/strong><\/h2>\n\n\n\n<p>Below are the top facts and stats about Pinterest in 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shoppers on Pinterest have 85% larger shopping carts than buyers on other platforms.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pinterest boasts <a href=\"https:\/\/newsroom.pinterest.com\/en\/company\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">400+ million<\/a> monthly active users.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>7 in 10 pinners say that Pinterest is their go-to place to find products or services they can trust.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pinterest users are 40% more likely to say they love shopping.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn stats and facts<\/strong><\/h2>\n\n\n\n<p>Below are the top LinkedIn stats and facts of 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LinkedIn has more than 830 million active users in 200 countries and regions worldwide.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The worst days to post on LinkedIn are Saturday and Sunday offering the lowest engagement levels.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/pdfs\/read-me-drive-more-leads-fa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">82% of B2B<\/a> marketers report finding the greatest success on LinkedIn.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Over 46% of all social media traffic to company websites comes from Linkedin.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Twitter stats and fact<\/strong><\/h2>\n\n\n\n<p>Below are the top Twitter stats and facts in 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Twitter boasts about 436 million monthly active users in total worldwide.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>52% of Twitter users use the platform daily.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Link clicks account for 92% of all user interaction with tweets.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Tweets with hashtags get 100% more engagement as compared to tweets with zero hashtags.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/3.png\" alt=\"Stats about social media\" class=\"wp-image-2503\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/3.png 640w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/3-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reddit stats and facts<\/strong><\/h2>\n\n\n\n<p>Below are the top Reddit stats and facts in 2022:&nbsp;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reddit has over <a href=\"https:\/\/earthweb.com\/how-many-people-use-reddit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">430 million active<\/a> monthly users.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Reddit receives more than 50 billion monthly screen views.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>47% of Reddit users are found in the US and most of the users are male.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Reddit users spend close to 24 minutes a day on the platform.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok stats and facts<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Tiktok has become the fastest-growing social media network with a user growth rate of 105% in the US over the past two years.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>As per <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">HootSuite<\/a>, TikTok was the most downloaded app of 2021.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>TikTok saw the largest increase in planned new platform investment for brands in 2022 versus YouTube and Instagram.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Two out of three users are likely to buy something on TikTok while using the app.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube stats and facts<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>YouTube is the second-largest search engine globally.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The number of YouTube users is predicted to reach <a href=\"https:\/\/www.statista.com\/forecasts\/1144088\/youtube-users-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">2.8 million by<\/a> 2025.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>YouTube generates over 1.7 billion unique monthly visitors.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>YouTube accounts for more than 25% of total worldwide mobile traffic.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/4.png\" alt=\"Social media stats\" class=\"wp-image-2504\" srcset=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/4.png 640w, https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/4-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hire top social media marketing agency in India<\/strong><\/h2>\n\n\n\n<p>We hope that the above post will help you learn about the top social media marketing stats and facts in 2022. Are you struggling to grow your business online? Get in touch with the top <a href=\"https:\/\/www.upreports.com\/online-marketing-services.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">online marketing agency in India<\/a>.&nbsp;<\/p>\n\n\n\n<p>Have queries to ask? Drop them in the comments to get a quick reply from our team of social media experts.<\/p>\n\n\n\n<p>Also, read our recent blog posts:<\/p>\n\n\n\n<p>Tips to <a href=\"https:\/\/www.upreports.com\/blog\/increase-website-traffic-fast-organic\/\">increase website organic traffic <\/a><a href=\"https:\/\/www.upreports.com\/blog\/increase-website-traffic-fast-organic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"fast (opens in a new tab)\">fast<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.upreports.com\/blog\/online-reputation-management-faqs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Online reputation management FAQs<\/a> for businesses &amp; individuals<\/p>\n\n\n\n<p>Tips to <a href=\"https:\/\/www.upreports.com\/blog\/hire-online-reputation-management-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">hire online reputation management agency<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.upreports.com\/blog\/social-media-marketing-basics\/\" target=\"_blank\">Basics of social media marketing<\/a><\/p>\n\n\n\n<p>Learn about our most popular digital marketing services:\u00a0<br><a href=\"https:\/\/www.upreports.com\/online-reputation-services\/\">Reputation management services in India<br><\/a><a href=\"https:\/\/www.upreports.com\/content-creation-marketing.html\">Content creation and marketing services in India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing has become popular among businesses all across the globe as it has over 4.55 billion active users worldwide. Still, some businesses hesitate while investing in social media marketing. That\u2019s why we decided to create this post and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[451,123],"tags":[481,482,485,483,484],"class_list":["post-2500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-strategies","tag-facts-about-social-media","tag-social-media-facts","tag-social-media-marketing-stats","tag-social-media-stats","tag-stats-about-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facts and Stats About Social Media Marketing - UpReports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facts and Stats About Social Media Marketing - UpReports\" \/>\n<meta property=\"og:description\" content=\"Social media marketing has become popular among businesses all across the globe as it has over 4.55 billion active users worldwide. Still, some businesses hesitate while investing in social media marketing. That\u2019s why we decided to create this post and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"UpReports\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T05:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T06:33:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/Social-Media-Marketing-Stats-and-Facts-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanu Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanu Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\"},\"author\":{\"name\":\"Tanu Sharma\",\"@id\":\"http:\/\/www.upreports.com\/blog\/#\/schema\/person\/119f91cda5330407ace67a5f014229c9\"},\"headline\":\"Facts and Stats About Social Media Marketing\",\"datePublished\":\"2022-11-03T05:38:30+00:00\",\"dateModified\":\"2025-01-27T06:33:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www.upreports.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.upreports.com\/blog\/wp-content\/uploads\/2022\/11\/Social-Media-Marketing-Stats-and-Facts-1.png\",\"keywords\":[\"Facts about social media\",\"Social media facts\",\"Social media marketing stats\",\"Social media stats\",\"Stats about social media\"],\"articleSection\":[\"Social media marketing\",\"social media strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\",\"url\":\"https:\/\/www.upreports.com\/blog\/facts-and-stats-about-social-media-marketing\/\",\"name\":\"Facts and Stats About Social Media Marketing - 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