Well, to be honest, you have to give it up to Tiktok. It is going strong even after India shut its doors on it. Wait, we jumped the gun over here. Here’s the same old intro!
The past week was buzzing, and as always, we are here for your weekly dose of the hottest news in the field of technology, social media, SEO, and growth!
Let’s quickly go through the biggest stories of the past week and learn what all happened in the digital world:
TikTok launches new small business resource center for marketers
TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools, and explainers to help SMBs tap into the fast-growing app. This move signals that the short video giant might soon be opening doors for more direct advertising and sponsored content options.
We are very sure that digital marketers and advertising brokers will be really excited about the development!
Google tests interactive search results
Google is testing a search results page that allows users to click and view images from the web pages. Analysts are of the opinion that this could impact click-through rates.
A feature like this could impact click-through rates by giving sites with descriptive images a chance to influence users to click on their website. This experiment provides insight into how an image can help communicate what a web page is all about.
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Twitter relaunching verified accounts
Twitter announced it is relaunching its verification for Accounts is relaunching in 2021 with many changes to who qualifies for the blue tick. The top initial concern was that the verification signaled Twitter’s personal endorsement. This turned out to be true as the program rolled out to the general public, at which point Twitter pulled the plug on the verification program.
Here’s Twitter official statement before blue tick stopped being a thing:
Linkedin adds new “Products” tab
Linkedin has announced a new Products tab on the company pages to highlight specific products. This feature will help business owners to showcase their products offerings and highlight key features.
Here’s precisely what LinkedIn officials said:
“With Product Pages, you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form. In the new “Products” Tab, you can add new products you want to feature and include rich media like videos or product screenshots, descriptions, and more.”
WeRide raised US$200 million in funding
On 23rd December 2020, WeRide, one of China’s most-funded startups stated that it has raised around US$200 million for developing the next-generation level 4 driving standard.
For those who don’t know, WeRide is currently working on cars that can handle the majority of driving situations independently without any human interference.
The new funding will see WeRide joining hands with Yutong, a 57-year-old company, to make autonomous-driving minibusses and city buses. Our report also states that they would be working on an R&D vehicle platform and mobility services.
WeRide is currently testing different levels of autonomous driving vehicles in both the United States and major Chinese cities.
And it’s a wrap! We will be back again with our weekly news roundup in 2021!
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