Social media marketing has become popular among businesses all across the globe as it has over 4.55 billion active users worldwide. Still, some businesses hesitate while investing in social media marketing. That’s why we decided to create this post and share some cool facts about social media marketing.
In this post, we – a leading social media marketing agency in India – will share the top facts and stats about social media marketing in 2022.
Social media marketing stats
Below are the top social media marketing stats and facts for 2022:
- 91% of all social media users access social channels via mobile devices.
- An average of 2.5 hours per day is spent on social networks and messaging.
- The average person bounces between seven social media networks per month.
- Over 49% of consumers depend on influencer recommendations on social media.
- Adults use social media across all platforms higher than 95 minutes per day.
- 82% of marketers say they repurpose content across social media channels.
- 68% of marketer companies work with influencers on social media.
- Approximately 75% of internet users use social media platforms to research brands.
Facebook stats and facts
Below are the top Facebook stats and facts in 2022:
- There are over 2.85 billion monthly active users on Facebook.
- Facebook usage and activity are down to 33 minutes per day on average as compared to 39 minutes daily in 2017.
- 98% of Facebook users access the platform on mobile devices.
- There are approximately 10 million active advertisers on Facebook.
Instagram stats and facts
Below are the top Instagram stats and facts in 2022:
- Instagram has over 1 billion monthly active users globally.
- Engagement rates on Instagram are approximately more than six times higher than for those on Facebook.
- 64% of Instagram users are under the age of 34.
- On average, 90% of Instagram users follow a business.
Pinterest stats and facts
Below are the top facts and stats about Pinterest in 2022:
- Shoppers on Pinterest have 85% larger shopping carts than buyers on other platforms.
- Pinterest boasts 400+ million monthly active users.
- 7 in 10 pinners say that Pinterest is their go-to place to find products or services they can trust.
- Pinterest users are 40% more likely to say they love shopping.
LinkedIn stats and facts
Below are the top LinkedIn stats and facts of 2022:
- LinkedIn has more than 830 million active users in 200 countries and regions worldwide.
- The worst days to post on LinkedIn are Saturday and Sunday offering the lowest engagement levels.
- 82% of B2B marketers report finding the greatest success on LinkedIn.
- Over 46% of all social media traffic to company websites comes from Linkedin.
Twitter stats and fact
Below are the top Twitter stats and facts in 2022:
- Twitter boasts about 436 million monthly active users in total worldwide.
- 52% of Twitter users use the platform daily.
- Link clicks account for 92% of all user interaction with tweets.
- Tweets with hashtags get 100% more engagement as compared to tweets with zero hashtags.
Reddit stats and facts
Below are the top Reddit stats and facts in 2022:
- Reddit has over 430 million active monthly users.
- Reddit receives more than 50 billion monthly screen views.
- 47% of Reddit users are found in the US and most of the users are male.
- Reddit users spend close to 24 minutes a day on the platform.
TikTok stats and facts
- Tiktok has become the fastest-growing social media network with a user growth rate of 105% in the US over the past two years.
- As per HootSuite, TikTok was the most downloaded app of 2021.
- TikTok saw the largest increase in planned new platform investment for brands in 2022 versus YouTube and Instagram.
- Two out of three users are likely to buy something on TikTok while using the app.
YouTube stats and facts
- YouTube is the second-largest search engine globally.
- The number of YouTube users is predicted to reach 2.8 million by 2025.
- YouTube generates over 1.7 billion unique monthly visitors.
- YouTube accounts for more than 25% of total worldwide mobile traffic.
Hire top social media marketing agency in India
We hope that the above post will help you learn about the top social media marketing stats and facts in 2022. Are you struggling to grow your business online? Get in touch with the top online marketing agency in India.
Have queries to ask? Drop them in the comments to get a quick reply from our team of social media experts.
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